FLOGGER OF EXPENSIVE PRINTER INK, HP has posted a teaser special report at Youtube on its forthcoming HP Slate that it announced at CES earlier this month.
Rather than providing a breakdown of technical specifications, the video is presented as a questions and answers session on the HP Slate's development. The questions are asked by an HP spokesperson with the answers provided by Phil McKinney, HP's chief technical officer.
McKinney said that 2010 is the year of the Slate because of a "perfect storm of innovation." For that, we give him an inital score on trite buzzwords and phrases of +2.
He continued, "It's around the fact that there's now this convergence of low cost, low power processors, Win 7.0 with an operating system that is touch aware, the ability to create these kinds of platforms with new kinds of touch technology that hit that price point." His buzzword score rose to about +5 there, we reckon.
McKinney also said that the idea behind the research and development, by its Labs team in Bristol, was to take e-readers to the next stage. Naming Amazon's Kindle and Sony's Reader, McKinney said they're "optimised for black and white text and don't offer multi-media rich platforms." He hit around +7 or so in his buzzword bingo score by our count, not bad for the bit more than two sentences we could bear to quote.
So what's wrong with this picture? Nary a mention of a certain Apple tablet due for launch this Wednesday in San Francisco, that's what.
HP had already tried to raise Lazarus from the grave with its consumer tablet series a couple of years ago to show the world that "Tablet PC" was not a dirty phrase. It failed miserably at that, and those devices sank beneath the waves of consumer apathy.
While that was a step in the right direction for the much maligned tablet PC concept, the sad fact is that it didn't work and we think this latest HP Slate might well follow suit. Possibly along with Apple's likely similar flat rectangular device that's expected to be announced tomorrow.
Meanwhile Apple watchers, high on a whiff of their own hyperbole, have already concluded that Apple has re-invented the wheel. Again. µ
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