ACCORDING TO STATISTICS from Comscore, Google's Android OS has made a quick and big impression on US mobile users.
User statistics compiled by the firm show that Android has had an impact on Americans already and is the second most popular platform for accessing social media sites and mobile media.
"Google's Android platform has continued to gain awareness among U.S. consumers. In August 2009, just 22 percent of mobile users had heard of the Android, while in November 2009 this figure had reached 37 percent, largely prompted by the Verizon Droid advertising campaign launched in the fall," said the firm in a statement.
"The Comscore study found that not only is general awareness increasing about Android, but intent to purchase an Android-supported device is also increasing among mobile phone users." Seventeen percent of those surveyed expressed a desire to buy a handset with the OS in the next three months, the firm added.
If you'd expected to see Windows Mobile in the clear lead, you'd have been wrong, and we would suspect that you might not have travelled on any form of public transport within the last year. The most popular OS amongst users was the Apple one found on the Iphone.
"Users of the Apple Iphone were most likely to consume mobile media, with 94 percent of users doing so in September 2009, while 92 percent of Android device users, predominantly T-Mobile G1 users, engaged in mobile media activities, 12 percentage points higher than an average smartphone user," explained Comscore.
Comscore believes that the simularities between the Android and Apple operating systems will lead to the former's users behaving more and more like the latter's.
So, twice as bad train journeys to look forward to then. µ
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