Pentium name gets dusted off

CHIPZILLA has dusted off the name Pentium as its mainstream performance brand for mobile computers.

PC Magazine says that Pentiums will appear inside machines in the higher-performance "ultrathin notebook" market segment, which is just above netbooks. Those systems require something with a little more bit-crunching oomph than an Atom processor but less power than a normal CPU chip.

Pentium has been an Intel brand since 1993 and has had good innings in terms of marketing. Apparently the label will be stuck on the 1.3-GHz ULV chip that Intel will call the Pentium SU2700. This beastie runs at a thermal design power of 10 watts. µ

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