AMD IS TODAY showing off the latest member of its Fusion brand – the Fusion Media Explorer (FME) – a highly-attractive 3D media browser complete with social media integration.
The INQ actually got a sneak peak of the FME last month in Austin, but was told finishing touches were still being added before it was ready to step out as the firm's spring debutante. Now, however, all touched up, it looks like FME is ready for the spotlight.
On his blog, AMD's Director of Product Marketing, Casey Gotcher, says the software "does a great job of showcasing the power of our CPUs and GPUs and what our platforms are actually capable of when the software is designed to take full advantage of them".
Actually, in our INQpinion, FME isn't particularly innovative, but it sure is exceptionally good looking and user friendly!
A scrollable 3D ribbon displays all a user's local media, pulled directly from their hard drive, removable USB or SD cards and a plethora of online sources like Facebook, Flickr and YouTube.
Alongside the user's own media, FME will also throw up a load of related online content it hopes its master may find interesting. For example, if a user is looking through their holiday snaps from Brazil, FME will pull up related online pictures of half-naked carnival beauties, videos of street dancing, and the latest Samba hits. All these are handily displayed in a right-hand column for the user's perusal.
Another nice feature is its integration with social media sites, allowing users a really simple way of uploading and sharing pictures and videos on Facebook, Flickr, YouTube et all, with the click of a button on the player itself.
You can also scroll through your friends' online photos and videos on FME's 3D ribbon, an infinitely more user friendly option than constantly clicking the "next" button on Facebook!
FME has some pretty nifty music features too. As well as displaying all your album covers in the 3D Ribbon so prettily that it would make Apple take a short, sharp breath, FME also boasts an Auto DJ feature which – much like Itunes' Genius feature – suggests playlists for users based on the genre or artist they are currently listening to.
It also bungs a load of related music videos, picture, and clips into the 'related content' bar, so if you're listening to the latest U2 album (to each their own), FME will find you the related clip on YouTube.
A particularly stunning feature of the software is video search, which plays multiple videos in the ribbon simultaneously (at 30 FPS), while a user browses through all of them. Obviously, the better the performance of the machine, the more videos FME can play at the same time, but seeing it run on an optimally performing machine is ‘wow' worthy.
A user can also opt to watch a video full screen or send it to a little mini player on the side, so they can continue surfing the Interwibble and even listen to music at the same time.
The whole thing is actually managed by a particularly well-developed integrated search engine which, for people with extensive mp3 and video libraries, is something of a godsend, allowing for really quick pinpointing of files with minimal hassle.
AMD is saying the platform has been specially developed for its Puma and Dragon-based notebook and desktop systems and will be provided free to AMD customers.
But a little birdie tells us that Intel processor users shouldn't be too blue. Although untested and PURELY speculative, we've heard there's a hack which contains the words "inferior technology" which allows FME to work on Chipzilla machines too.
Happy Cracking! µ
Another week of Google news in brief
It was nice knowing you, sort of
Third time unlucky
Customers are unable to make payments or transfer money