AFTER SEEING ALL the hype last week about the Macbook Air, I am left in complete awe at how stupid the mac fanbois, the general public, and sadly almost all of the IT press is. Some get it, and I think Anand was the only one to put 2 + 2 together, Apple did diddly squat here, Intel did, but it gets no credit.
Lets go back to square one, Apple does not engineer a damn thing, it designs. For the longest time, it has taken very reliable reference designs and wrapped them in stylish plastic that magically lowers the reliability by orders of magnitude. People only see the plastic, fanbois are far too dumb to question anything, and people wonder why they break down so often. Silly Mac addicts, real computers are for those with triple digit IQs, regardless of the temperature.
If you have been paying the least bit of attention to Intel over say the past two years, you will have noticed that one of the drums they have been beating is packaging technology. This has nothing to do with semiconductors, just the little bits of green fiberglass you stick them to and, equally important, how you stick them. It is not glamorous, it is not sexy, and it sure as heck isn't Slot 2.
So Intel innovated, or at least refined like mad, and the result is the Macbook Air. Apple did jack all to make this a reality, and Jobs gets all the credit while snubbing his fans like always. Let me repeat that, Apple didn't do anything here but design a shell, Intel did. Apple get the credit, Intel gets, well, I am not sure what.
This realisation will probably make the true fanbois go crying into their closet of dead Ipods, but it is true. The only thing Apple added other than the design ethic is a warranty three days short of adequate. Let's see if the failure rate with these uber-expensive toys is any lower than the last three or four new things big fruit introduced. I will bet it isn't.
In the end, the saddest thing about the Apple dog and pony fawnfest is that the first decent product to come from that part of California in a long time, the revamped Apple TV, is being overlooked and forgotten.
As you will see soon enough, the technology is not exclusive to Apple, and everyone and their brother will have similarly thin models out in short order. Lenovo has one imminent, Sony will make something as stylish, and by the end of the year, every Taiwanese ODM will be there too. If you find this interesting, thank Intel, not Apple. µ
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