YAHOO and Sony BMG Music Entertainment have announced a licencing deal to let Yahoo's users upload clips containing the record company's music and video content.
It's Yahoo's first record company content licencing deal. Sony BMG cut a similar music and video licencing deal with Google, which owns YouTube, last year.
The companies will share advertising revenue, but financial details weren't disclosed.
The deal will reportedly include distribution of Sony BMG content by Yahoo player applications and portable website widgets.
Last month a group of large media and Internet companies reached agreement to require digital restrictions management and filtering of user generated music and video clips.
However, development and implementation of technology needed to make that a reality is still in the future, and that might prove more difficult than the big media suits assume. µ
It's an onomatopoeic week for Google
Hope that free lunch was delicious
It's like Bixby being terrible never happened
Notch to be outdone