CELEBRITIES, MUSICIANS and industry professionals gathered at Camden’s Roundhouse for the BT Digital Music Awards 2008 last night.
With broadband connections growing in the UK to over 13 million there has never been a better time to recognise digital music.
Digital sales have grown to £124.4m just last year, and with more than five million different tracks available to stream, rent or buy on the Internet, this year's awards ceremony was always going to be an interesting one.
Matthew Dearden, of BT commented that, "The BT Digital Music Awards recognises the artists and those in the industry both established and up and coming, who are delivering the best in cutting-edge digital music entertainment."
So, as the crowd gathered and speculation mounted, the awards began to flow.
Best Pop Artist as well as Best Innovation were scooped up by Kylie Minogue - the latter for the web site Kylie Konnect where fans are able to create their own Kylie-dedicated profile.
Coldplay’s Interwibble offering which picked up an award with Best Official Music Website, featured the free download of their single Violet Hill. The band also bagged the Best Rock / Indie Artist award.
It seems that digital music gimmicks, such as Coldplay’s free single download have significantly won over the categories this year, as Radiohead managed to walk away with the Artist of the Year award fighting off tough competition from the likes of Leona Lewis and Bloc Party.
Between awards the crowd was kept entertained by the likes of Sugababes, British Sea Power, Ida Maria, Fightstar, Iglu and the HartlySam Beeston and Beardyman.
Wiley picked up Best Urban Artist after the digital promotion of his single Wearing my Rolex which obviously impressed the judges.
Further winners included The Zutons for Best Video Podcast, Vampire Weekend for Best Breakthrough Artist, London Elektricity for Best Audio Podcast and The Camden Crawl 2008 for Best Mobile Campaign.
Stop crying your heart out which was produced by a true Oasis fan took the people's choice award, Best Music Blog.
Thirteen of the 20 awards given last night were voted for online the remaining seven by a panel of industry experts. µ
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