WITHOUT FANFARE or herald, the UK Itunes store has suddenly and quietly started selling feature films.
There are over 700 films available to 'rent' or 'buy' and prices range from £2.49 to rent Gone in 60 Seconds to £10.99 to buy new releases like A Mighty Heart.
MGM, Paramount, Warner Bros, Disney, Sony and Touchstone are among the studios involved in the deal and available flicks include new releases as well as classics like One Flew Over The Cookoo's Nest.
Rentals are available for 30 days from the time of download, and once you hit the play button you have 48 hours (double the previous limit in other territories) to do with it what you will. Of course you'll need Itunes to make the whole thing work.
Over 100 films are also available in HI-Def if you have an AppleTV gizmo attached to your HD capable telly
Expect the usual kerfuffle and howls of derision about costs as the UK pricing is, as ever with the Cupertino Cabal, far higher than the rest of the world. Buying Nacho Libre, for example, will cost £6.99 if your a Brit, or just $9.99 if your from the colonies (around £5.10 at today's exchange rate).
We demand a recount! µ
Hold the front page
Bluesky's the limit
Might need to come up with a better name though
There's an app for *that*