THE FOLKS AT THE European Union are out to bust balls and kick the booty of the mobile ringtone industry - and not just for inflicting the Crazy Frog on the world at large.
A new report from the EU says that the vast majority of sites on the net offering paid-for ringtone downloads don't comply with legislation that lays out how pricing and contracts have to be labelled, with the result that many people - teenagers in particular - are getting right royally ripped off when attempting to download the lastest Justin Trousersnake choon to their mobile.
Meglena Kuneva, the EU Consumer Commissioner, said that "We need to get a clear message out particularly to teenagers and children - be on your guard. It's all about the smallprint ... make sure you are not signing up for more than you bargained for."
The issue is not a small problem, with the ringtone industryone of the only laces the music biz is making any degree of coin. Up to 29 per cent of all mobile revenue comes from ringtones, which can sell for pounds a pop, whilst costing barely pennies to actually deliver.
According to the report, 39 of the 43 major ringtone-selling sites in Britain need to fix up their Ts and Cs to be EU compliant.
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