SALES of DVDs have fallen for the first time since the format appeared.
According to USA Today, sales and rentals of DVDs fell by three per cent than 2006. They made the industry just $23.4 billion.
The figures indicate that while punters are still happy to rent DVDs they are less keen on buying them. Rental figures stayed at the same levels as last year.
Filmstudios shipped about 1.7 billion disks in 2007 which was 30 million more than the year before. This means that prices are coming down a bit. The average selling price of a DVD dropped 0.5 per cent to $14.63.
USA Today points out that the the movie download market could be another killer. That industry is expected to double from $689 million in 2006 to $1.6 billion in 2008.
So far the high-definition war has hardly dented the figures. Only one per cent of the home-video market was on the new formats and they really are not worth bothering about.
Another reason for the downturn could be the lack of decent movies. The top DVDs in the year included the terrible Transformers, the simplistically stupid Happy Feet, the tired Pirates of the Caribbean, the implausible 300, the nauseatingly sweet Ratatouille, the disappointing Shrek the Third and the least said about Night at the Museum the better.
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'Some of us like the misery'
That'll surely affect its credit score