THE BBC's Ashley Highfield has been appointed chief executive of the joint BBC, ITV and Channel 4 project to develop the next generation Iplayer.
The Kangaroo project is developing a new video-on-demand platform due to pilot in the UK in August. Highfield is tasked with talking to programme makers to negotiate content for the new service.
Last week Highfield, who was head of future media at the Beeb, upset ISPs by saying the BBC shouldn't have to cough up to help ISPs with the cost of additional network traffic caused by the Beeb's Iplayer service.
Kangaroo is expected to be funded by display ads, pre-roll ads and centre-break ads around the content. ITV and Channel 4 plan to sell advertising around their own content, while BBC Worldwide is expected to contract out ad sales. ITV and Channel 4 are both pitching for the contract. µ
Another fine mesh
But, er, it'll be available in pink
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