TOSHIBA TODAY said it "will no longer develop, manufacture and market HD DVD players and recorders".
Boss of Tosh, Atsutoshi Nishida, said: "We carefully assessed the long-term impact of continuing the so-called 'next-generation format war' and concluded that a swift decision will best help the market develop."
The "real mass market opportunity for high definition content remains untapped," he added, "and Toshiba is both able and determined to use our talent, technology and intellectual property to make digital convergence a reality."
Tosh said the decision was made "following recent major changes in the market."
The firm said it has begun to reduce shipments of HD DVD players and recorders to retail channels, and quit altogether by the end of March 2008.
The only concession the company made was to "continue to assess the position of notebook PCs with integrated HD DVD drives within the overall PC business relative to future market demand."
In a statement the outfit reaffirmed its committment to standard DVD. Which is worth a giggle at least.
Talk of a party down the road at Sony HQ to which all top Tosh folk were invited is complete fabrication. Honest. µ
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