ADVERTISING based news site BusinessWeek is asking people not to link to its site.
While many news sites want man plus dog to link to them as a way of boosting advertising revenue and Google ratings, BusinessesWeek seems to be saying it has had enough.
According to Gawker, BusinessWeek not only asks people not to link to its site, it specifically prohibits the practice of "deep linking."
Apparently it all came to light when BusinessesWeek interviewed SmugMug CEO Don MacAskill. MacAskill was told after the interview that when the story was posted he could not link to the article on his bog.
Looking at the user agreement on BusinessesWeek's Web site this non-linking state of affairs to have been written down so users can see it.
The rule is so daft that MacAskill thinks that it must have been invented by a middle manager who did not know how the world wide wibble actually worked.
As he said it must be a pain in the butt for hacks to spend all their time writing yarns for the world wide wibble only to find some red tape rule in the company forbids anyone to actually see it.
It must also be strange for the accounting department who must wonder why the site is not getting the advertising clicks that it expected.
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