4. Ask Jeeves
Ask Jeeves went through a short but brilliant phase of somehow being the favoured search engine of the vast majority. It was in that late 1990s period when suddenly everybody had discovered the power of the internet and found the whole idea of putting direct questions to a friendly P G Wodehouse butler a more human experience.
It's kind of like the 'bot' bobbins Microsoft and Facebook are pushing now, except 20 years older.
Rebranding simply as Ask.com in 2006, the site soon found itself trying to scale the Google mountain, failing and returning to its question-and-answer roots.
Ask.com is still there, and combines an ‘ask' algorithm with real answers from real people (with the help of ASKfm, which it acquired in 2014), outsourcing its web search stuff to a third party, and running a pretty successful app that generates 20,000 questions a minute.
All in all, a pretty savvy way to remodel where others simply failed.
'Some of us like the misery'
That'll surely affect its credit score