3. Yahoo didn't rate technology and didn't hire good programmers
Facebook, Google and Microsoft (many years ago) created hacker-centric cultures that valued smart technologists, and hired the best programmers share options money could buy, but Yahoo put everything in the hands of 'product managers' and 'designers'.
"Yahoo treated programming as a commodity. The job of programmers was just to take the work of the product managers and designers the final step by translating it into code," claimed former Yahoo employee Paul Graham.
"One obvious result of this practice was that when Yahoo built things they often weren't very good. But that wasn't the worst problem. The worst problem was that they hired bad programmers."
All companies get taken over by suits in the end, added Graham, but Yahoo "felt prematurely old" even in 1998 when his startup sold out to Yahoo.
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