THE SPOOF WEBSITE ModernWarfare3.com has had us in fits of laughter for several days now but it appears one party is not amused. Not amused at all.
It's been revealed today that Activision, the gaming giant behind the Call of Duty and Modern Warfare series, has weighed in to the PR disaster with the full weight of the law behind it.
Fusible.com, a website dedicated to reporting domain name and trademark news, has published a complaint filed with the US National Arbitration Forum by Activision demanding that ownership of the URL be transferred to it.
The parody web site, which has uploaded Modern Warfare 3 trailers, a video of a disgruntled Call of Duty non-fan and a hilarious Monty Python sketch adapted especially for Activision also rather cheekily links to the web site of the rival first person shooter Battlefield 3.
This apparent connection must have sent Activision bosses' blood pressure through the roof as rumours started to circulate as to whether the website was an elaborate smear campaign by Electronic Arts to redirect hype and interest onto their product.
The documents give the illusive holder of the ModernWarfare3.com domain name 20 days in which to respond to the official complaint once they receive it from the NAF. It also points out that they might like to seek legal assistance to help with the fees now totalling $2,600. How thoughtful.
Activision's argument for disputing the domain name is pretty solid. The American publisher believes that due to the immense success it's enjoyed from the Call of Duty games series it effectively owns the right to be the sole representative of the franchise.
The milkers of the FPS go further by saying whoever registered the domain cannot possibly make any rightful claim of ownership. Ouch!
Let us know in the comments box below what game you'll be investing in come the Autumn and whether the mock Modern Warfare web site has persuaded you to seriously consider defecting to Battlefield 3. µ
Tabs to more Ctrl and less Win. Such Fn.
Either that or it's a really intense holiday
Slack attack whacked
Power glitch is thought to be hardware-related