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Enterprise Mobility

The way we access the web has changed dramatically, even in just the last few years, with mobile devices such as smartphones and tablets becoming increasingly common at home and in the workplace. However, despite their continued proliferation many enterprises aren't developing their software and websites beyond the desktop version. Whether this is a way to hold onto a bit more of the IT budget, or because someone at the top doesn't see mobile as important enough to develop for, the impact is clear; if your enterprise doesn't have specifically designed mobile sites, you will lose business.

It's therefore shocking how a relatively small percentage of firms cater for agile development, for web design on desktop, laptop, tablets and smartphones. The best way to attract business is to design specifically for that type of device.

This content examines which types of mobile devices businesses cater for and how the way they do - or don't - approach designing their mobile content really does affect their business and base of customers.

Fact 21: 'The web is not an important part of what we do,' say a quarter of IT managers not considering mobile [Sponsored content]

Of those IT managers in organisations which aren't rethinking or redesigning their web presence to account for mobile, the reason given was "The web is not an important part of what we do," at least when it comes to the IT team, even if not the organisation as a whole

Tuesday,22 Jan 2013, 05:21PM

Fact 20: IT needs to cater for tablet users being more prolific shoppers than smartphone users [Sponsored content]

Research demonstrates that the proliferation of tablet devices into the market has begun to change how people perform tasks online, with users more likely to use tablets than smartphones to shop online

Tuesday,22 Jan 2013, 05:20PM

Fact 19: IT leaders need to know mobile as well as marketing [Sponsored content]

Half of IT professionals have no idea about the breakdown of operating systems used to access their website, an issue which is not only somewhat embarrassing in the age of mobile, but makes supporting the wide ecosystem of mobile operating systems very difficult

Tuesday,22 Jan 2013, 05:19PM

Fact 18: IT teams need to pay attention to the battle for the living room [Sponsored content]

Multiscreen living is becoming normal for UK viewers, who regularly watch terrestrial TV while holding a smartphone or a tablet to tweet their reaction, or directly visit websites for information from their mobile device

Tuesday,22 Jan 2013, 05:18PM

Fact 17: IT's knowledge needs to be harnessed when looking at web trends [Sponsored content]

While one in four organisations confirmed there's been research into how changing web usage patterns driven by tablets and smartphones will affect their business, it seems that IT is kept at arm's length for this process

Tuesday,22 Jan 2013, 05:17PM

Fact 16: One in three IT staff are using mobile apps for activities like shopping [Sponsored content]

According to research, only one in three IT staff uses mobile apps for online consumer activities such as shopping

Tuesday,22 Jan 2013, 05:15PM

Fact 15: Apple and Android have an almost identical market share [Sponsored content]

Research demonstrates that when it comes to the number of users accessing organisations' websites via mobile devices, access is evenly split between Apple and Google Android.

Tuesday,22 Jan 2013, 05:14PM

Fact 14: Sites with mobile web functionality have gained customers [Sponsored content]

Those organisations which have invested in mobile functionality have already seen the benefit with a third seeing an increase in the number of customers

Tuesday,22 Jan 2013, 05:11PM

Fact 13: Two in five organisations know the lack of mobile web presence is costing them business [Sponsored content]

It's alarming how many businesses haven't actively pursued mobile web optimisation when so many acknowledge that lack of a smartphone or tablet friendly service is losing them customers

Tuesday,22 Jan 2013, 05:09PM

Fact 12: IT demands a mobile web experience [Sponsored content]

Almost three quarters of IT staff want their organisation to offer websites and mobile apps that adapt to the screen size of the user’s device

Tuesday,22 Jan 2013, 05:08PM

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