TAIWANESE PHONE MAKER HTC's One smartphone has proven to be one of the firm's most popular handsets, and although it's still struggling to outsell the Galaxy S4, it's giving Samsung a run for its money.
Because of this, HTC announced a new variant of its flagship smartphone towards the end of last month, the HTC One in 'glamour red', and we managed to get our hands on the new model today.
While some colourful phones look disastrously cheap or unappealing due to the handset's plastic casing - the red Samsung Galaxy S4, for example - the HTC One in 'glamour red' looks just as high-end as its silver and black siblings, if not more so.
The red colour of the phone is metallic, almost glittery, and packs more punch than the plainly coloured HTC handsets, with a colleague describing it as the Optimus Prime of the smartphone world. The 'glamour red' hue covers the entire rear of the phone and extends across the phone's dual speaker panels, showing that HTC hasn't cut any corners with this version.
We also noticed that the red model felt slightly more textured than the silver and black versions, offering a bit more grip than before, but sitting just as confortably in the hand.
Our only worry with the 'glamour red' HTC One is scratches. We've been using a silver HTC One for a while, and much like the similarly designed iPhone 5 it's quite prone to chipping and scratching. While we have yet to put this to the test, we can't help but think that knocks and dents will be much more noticeable on the red model.
As well as a new colour scheme, the HTC One in 'glamour red' will ship with Android 4.2.2 Jelly Bean, saving buyers the bother of installing it. This upgrade means users can display the launcher bar at the bottom of the screen, have access to a quick settings panel in the notifications menu and have a host of new camera settings to fiddle with.
Beyond that, the handset's specifications remain unchanged. This means that you'll find the same 4.7in HD 1080p Super LCD screen that proved just as impressive as it sounds during our full review, a quad-core Qualcomm Snapdragon 600 processor and HTC's Sense 5.0 user interface, placing the firm's Blinkfeed news aggregator at the forefront of the device.
There's also the same 4MP Ultrapixel rear-facing camera, a 2.1MP front-facing camera, 32GB of internal storage and a 2,300mAh battery.
If the HTC One in 'glamour red' takes your fancy, it's available to buy now from Phones 4U. It's priced the same as the black and silver models and can be picked up on contract from around £37 a monrth.
Check out our full HTC One review. µ