Product HTC One SV
Specifications 4.3in 480x800 Super LCD 2 touchscreen, dual-core 1.2GHz processor, 5MP rear-facing camera, 1.6MP front-facing camera, 3G, LTE and 802.11a/b/g/n WiFi connectivity, 8GB internal storage, microSD memory expansion up to 32GB, 1,800mAh battery, Android 4.0 Ice Cream Sandwich mobile operating system, 128x67x9.2mm, 122g
Price Free from £36 a month on EE
THE HTC ONE SV looks set to ease the pain caused by EE's pricing by throwing a mid-range 4G smartphone into the mix.
Taking tips from its One branded siblings with its slick design and familar Sense user interface, the handset clearly is intended to replicate the success of the HTC One X smartphone, using the added bonus of 4G LTE data speed as its main selling point.
However, with HTC stripping back its specifications to keep the phone affordable, we take a look to see whether the HTC One SV can compete in an already crowded mid-range Android smartphone market.
The HTC One SV is a good looking phone, reminiscent of the HTC One X. It features the same rugged polycarbonate case that feels good in the hand as well as protecting it from scrapes and scuffs, and comes surrounded by a silver bezel that makes the handset appear luxurious. This is finished off with a glossy black front, giving the handset a unique triple tone design.
Unlike the flagship HTC One X, however, the HTC One SV features a quirky, rounded shape that helps the handset sit nicely in the hand. The handset in itself is pretty compact too, measuring 128x66.9x9.2mm and tipping the scales at just 122g, making it noticeably lighter than most of its competitors.
The HTC One SV's mid-range credentials come into play with the screen. Sure, a 4.3in Super LCD 2 screen sounds quite impressive on paper, but it is unfortunately let down by its relatively low 480x800 WVGA resolution.
While it will probably not displease those who haven't been using a higher resolution screen previously, we found a few niggles with the low resolution screen. Viewing web pages, for example, isn't fantastic, and we found ourselves having to zoom into websites to make text legible. Moreover, apps just didn't look as visually pleasing as they do on the One SV's Android rivals such as the Samsung Galaxy S3, which is now available for a similar price, albeit without 4G LTE.
Besides the resolution, though, we can't complain. The screen proved nice and responsive during our time with the phone, and the Super LCD 2 screen technology ensures that images are vibrant enough, albeit not quite on a par with Nokia's Clearblack display technology.
Next: Performance, 4G LTE, software.