Teeth make smiles, and smiles make sales - Unidentified Harrods person in Alan Sugar's The Apprentice
In general though, with moderate use the Z10 generally lasts for around eight to nine hours on one charge. Testing the Z10's battery by continuously looping video with the screen brightness set to auto, the smartphone lasted eight hours on our first test, nine on our second test and about eight and three-quarters on our third.
The Z10 has a reasonable amount of internal storage, coming preloaded with 16GB of storage space that can be expanded to a maximum of 64GB using its microSD card slot.
The Z10 comes with an 8MP rear-facing camera and a 2MP front-facing camera. Testing the rear camera out we were impressed with its video and photo taking capabilities in normal lighting conditions.
Shooting in standard light, we found that images taken on the Z10 were easily on a par with those taken on other top end smartphones, like the iPhone 5 and Galaxy S3.
Taken using the Blackberry Z10
The images all came out crisp and with suitably vibrant colours. Additionally, we were delighted to find that when in the camera app the Z10's physical volume controls repurpose to become dedicated shutter buttons, making snapping shots far more comfortable.
We were equally impressed with our video results, with the HD 1080p test footage we shot appearing equally crisp and smooth. Our only issue with the Z10's rear camera arose when shooting in very bright or very dark conditions.
In more adverse lighting conditions we found the Z10's camera could struggle. Shooting at night using the flash, we found images universally came out over exposed. Shooting in the same conditions with the flash off we found the Z10's camera sensor wasn't sensitive enough, meaning every photo we attempted to shoot resulted in a grey blur.
Summing up, the Z10 is a good choice for businesses but not general consumers. The device builds on Blackberry's already strong business and security features, adding a new more friendly gesture-based user interface to the mix.
But these strengths are tarnished by the phone's buggy consumer features. This means that while the Z10 is a noble effort by Blackberry to entice new users to its smartphones, it fails at Blackberry 10's primary goal of making the mobile OS more consumer friendly.
For this reason, while the Z10 is a decent smartphone we wouldn't recommend it to anyone looking for an iPhone-like, media heavy experience. µ
Slick new touch interface, Blackberry Hub is useful, robust security features.
Poor battery, buggy.
Apple iPhone-like design isn't all that original.
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