The longest place name is Taumatawhakatangihangakoauauotamateaturi-pukakapikimaungahoronukupokaiwhenuakitanatahu - it's in New Zealand
CANADIAN PHONE MAKER Blackberry, formerly known as Research in Motion, unveiled the Blackberry Z10 on Wednesday, the first phone to run its Blackberry 10 mobile operating system and the firm's final chance at success.
The INQUIRER managed to get its hands on the Blackberry Z10 moments after it made its debut in the UK, so read on to our initial thoughts.
The design of the Blackberry Z10 is fine. It's a nice looking phone, not too dissimilar from the iPhone 5 with its sleek black curves and similarly placed bezel. However, the reason it's merely 'fine' is because Blackberry has done nothing new here. Yes, the textured back panel is a pleasure to hold and at 9mm thick it's not cumbersome, but we can't help but think that the firm has played it safe.
For example, we used the Blackberry Z10 openly on the train on the morning of the handset's release, and while a couple of people had a peek, most seemed largely disinterested. We can't help but think that Blackberry could face similar issues trying to flog the handset to phone buyers, who might be more won over by the more unique designs of the Nokia Lumia 920 or the Samsung Galaxy S3.
The screen on the Blackberry Z10 is excellent. Although the backlight struggles to compete with the one on the iPhone 5, the 4.2in 1280x768 screen is one of the nicest we've had the pleasure of using. Text is clear, blacks are dark and colours are vibrant, even when the phone is held at an angle. The screen responds well to touch too, although it's noticeably not quite as slick as its top-end Android-powered rivals.
Of course, we have yet to fully put the screen through its paces, so be sure to check back for our full Blackberry Z10 review shortly.
On paper, the Blackberry Z10 doesn't break any new ground in terms of performance. It features a reasonable dual-core 1.5GHz processor and 2GB of RAM along with all of the usual WiFi, Bluetooth and LTE connectivity.
While the phone's dual-core processor doesn't match those its rivals on paper, we didn't notice much lag while using the smartphone, although it's noticeably not quite as fast as the HTC One X+ or Samsung Galaxy Note 2.
Uses 20 percent less power than traditional systems
It's becoming more prevalent in car research and development
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