The quicker a phone's answered in sales, the slower it's answered in customer services - Brownridge's Law
On paper the Kindle Fire HD has the best battery life with Amazon listing it as being able to last 11 hours on one charge. The Nexus 7 and Ipad Mini by comparison are listed as having 10 hour battery lives.
However when we put the three head to head, timing how long it took each to die while streaming non-stop videos over Netflix, we found that the three have close to identical battery lives, dying within minutes of each other at around nine hours on all three of our tests.
Just to make things even more difficult, every device won one of our three test rounds, making it all but impossible to differentiate one from the other when it comes to battery life.
Winner: Tie between all three tablets
The Ipad Mini is the only tablet of the three to have a rear-facing camera, featuring a 5MP rear camera that is ably backed up by a 1.2MP front-facing camera for video calling.
The Nexus 7 and Kindle Fire by comparison feature only 1.2MP front-facing cameras that can only be used for video calling.
Winner: The Ipad Mini
The Ipad Mini is the only one of the three to boast 4G connectivity in the UK, being compatible with the country's EE network. This puts the Ipad Mini ahead of its competitors as the Nexus 7 is presently only available on 3G and the Kindle Fire HD is a WiFi-only device. This means that for those willing to shell out the extra £20 per month it costs to get a 4G data allowance, the Ipad Mini is the best connected.
Winner: Ipad Mini
Storage and price
When it comes to storage, the Ipad Mini has the most options, coming in 16GB, 32GB and 64GB versions. However the extra storage comes at a serious cost, with the 64GB model currently priced at a massive £429 - £29 more than a new 16GB Ipad with Retina Display.
Combine this with the fact that the 16GB and 32GB versions cost £100 more than their Nexus 7 and Kindle Fire HD equivalents, retailing at £269 and £349 respectively and we really have to question the Ipad Mini's value for money.
But there's also an extra £10 charge to take into account for the Kindle Fire HD in order not to have to endure the annoying adverts every time you open the lock screen on your tablet, and we'd definitely advise splashing out the extra tenner at point of purchase, making the Nexus 7 the better option of the two cut-price Android based models.
For this reason, even though the Ipad Mini is the only one of the three to have a 64GB option, we have to give the round to the Nexus 7.
Winner: Nexus 7
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