Simply put, you can't change a company without changing its management - Andy Grove - Only the Paranoid Survive
Product Apple Ipad Mini
Specifications 7.9in 768x1024 LED backlit IPS touchscreen, 1.5GHz dual-core A5 processor, 5MP rear-facing camera with HD 1080p video, 1.2MP front-facing HD camera, 16GB/32GB/64GB storage, WiFi 802.11a/b/g/n, 10 hour battery life, IOS 6, 200x134.7x7.2mm, 308g
Price Starting from £269
AFTER YEARS OF SPECULATION, Apple released its downsized tablet last month, the 7.9in Ipad Mini, to compete with the Google Nexus 7. The launch of the smaller Ipad, or larger Iphone as some have called it, has raised the question, "Is it really worth buying?"
Given the lack of a Retina display and downgraded specifications of the Ipad Mini, we weren't so sure at first, but like most Apple products the Ipad Mini has managed to win us over with its great design, zippy performance and seemingly endless choice of tablet-optimised apps.
However, at over £100 more expensive than its Android 4.1 Jelly Bean rival, is the Ipad Mini worth splashing out for?
Design and build
The design of the Ipad Mini is, shallow as it might be, one of our favourite features of the tablet.
Unlike the cheaper Nexus 7 and Amazon Kindle Fire HD, the Ipad Mini comes crafted from aluminium, giving the tablet a high-end look compared to its Android powered rivals.
This metal chassis looks great too, especially the slate grey model that we managed to get our hands on, which clearly takes tips from the similarly coloured Iphone 5.
However, the Ipad Mini also takes tips from Apple's latest smartphone when it comes to picking up scratches. We popped the tablet in our handbag and found it easily picked up scuffs and scratches on its rear, not a feature most will want to see in a £270 tablet.
As the Ipad Mini's name suggests, the tablet is quite small, too. It measures a mere 200x134.7x7.2mm and weighs just 308g. This makes the tablet very comfortable to use compared to the third generation Ipad, as we've always found Apple's full-sized tablet a little on the weighty side.
Apple claims that thanks to its small dimensions it's easy to use with one hand, although we have to disagree on this point. Sure, maybe we have tiny hands, but we found it much easier to grasp the tablet with both.
Next: Screen, performance
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