Card refuses to swipe. It's got swipe fatigue
|
|
|
Apple's subliminal marketing propaganda
A VIDEO CLIP on Youtube that shows some edited highlights of Apple's recent Ipod press conference reveals how unimaginative and repetitive the fruit themed Cappuccino outfit's marketing techniques really are and has created a storm of laughter.
All the video's creator did was edit the press conference footage down to just the marketing superlatives that were used. It seems that every person who took the stage could not help but use the words "incredible, amazing, awesome, wonderful, really cool".
The stupidity of it would be really funny if it didn't make you want to throw up at the same time.
In the DIY marketing book "My Struggle", aspiring Austrian marketeer Adolph Hitler first mooted in the 1940s that if you tell a big enough lie and simply keep repeating it, most people are stupid enough to believe it.
It seems that "incredible, amazing, awesome, wonderful" Apple marketers have not advanced their techniques beyond the staging of Nuremberg-style rallies, bribing the media and repeating that they and all their products are really cool.
Now it is possible that it's all just enthusiasm. It's like people want to believe that there is something innocent about such things.
Nothing is really prepared it is just all "incredible, amazing, awesome, wonderful, really cool". If they are limited in their vocabulary about all of the company's product that is because they are just normal slobbering fools like most of the rest of the great unwashed.
After all Steve Jobs really looks like he believes what he is saying, so of course you want to believe too.
But enthusiasm causes people to gush. They choose a lot of words and not the same ones as everyone else. Excessive enthusiasm is the Monkey Boy display of Steve Ballmer. You know he really does that sort of stuff and most Microsoft marketers probably wish that he wouldn't.
Such a concept of free creativity is beyond the Apple corporate structure. Apple's entire corporate ethos is one of extreme control. Everything is controlled by the Supreme Dalek and nothing is by accident.
So what is more likely is that the people giving the presentations were told by Apple's marketing cadre to repeat "incredible, amazing, awesome, wonderful, really cool" as often as possible, sort of like the mantra that the Hare Krishnas chant as they parade down the high street.
It is unlikely that a normal rational human really would care that much about a mere gadget, other than perhaps a woman about shoes. These are people who go to work, design stuff and have more interesting lives outside of their work. They are not really going to believe that a product is so "incredible, amazing, awesome, wonderful, really cool". It is just their job to build it and flog it to the true believer fanboys and others with more money than sense.
On their deathbed they will say the same things that other people do about what mattered to them in their life - their family, their adventures, their amusing stories and the fun they had. I bet none of them will say that their contribution to humanity was making this "incredible, amazing, awesome, wonderful, really cool" MP3 player.
The Youtube video exposes how silly the whole Apple marketing schtick actually is, and what's scary is that it actually gets away with this. µ
Share this:
Share
i think your all closet apple lovers theres nothing wrong with apple you all need to stop being name calling hitler worshiping queefs
It works.
Period.
For 20 years I use to be pro PC only. Had a love/hate relationship with MS, and with Linux. MS had all drivers and crappy OS linux had awesome OS and lack of NEW drivers.
When the iphone 3GS came out I got it and also picked up the MacBook Pro. Now the hardware is a bit expensive, ok QUITE expensive when compared to NON mac hardware. But I must say that the refinement of the OS with the paired hardware is unmatched.
OS is awesome being a BSD revision. Imagine working on a multiprocessor system and having all processors almost equally engaged...
In MS-Windows it is still hard to come by applications that are properly threaded, including the OS, visual studio, office ETC !!!
you have got to be joking
you dis apples marketing techniques and yet look how much they have improved, you must clearly be a microsoft user, who got his degree of the internet.
get a life, nick
you poor pathetic man
I just can't wait for you to really step outta line, say something stupid. I hope Cupertino has some grounds for litigation one of these days, I'd love to see to financially suffer because of the vomit coming out of your mouth.
Nick, few joys are as great as reading yet another Apple bashing, followed by all those stupid fanboy-ish comments pathetically struggling to defend their loved brand, into which they spend so much of their daddy's money.
But, well, where is the sublimeness? No hidden messages there at all, the stupidity is all in-your-face.
I guess the typical Apple consumer wouldn't be able to catch any messages that weren't just plain obvious.
Hypnotism, especially mass hypnotism, could only be perceived by those who are generating it, those who do not believe the "messag" or those who are able to witness events. Hynotism becomes mass hysteria when the latent key words/"sense" are released. Those who unaware of the reality of hypnotism, are often surprised by the ease and efficacy of the "phenomenon". Books about "attracting anyone you want", "coaching" gung-ho events, "Buy-Sell" "market pit" fever and "Pop concerts" are sources of mass hypnotism. Addiction is participative, hynotism-in-progress. You know it should not be done but you just can't help it. There is NO cure for addiction, including most sexual deviancy, alcoholism, tobacco ingestion, licentiousness, and more, other than replacement by a "higher calling" [priortisation of weaknesses] or through self-realisation, the realisation of Reality being within one Self, which is a reality and not some hocus-pocus self-belief.
A religion, oka a fashion, is merely the stage/catalyst for hypnotism whereas the mesmeric part is the empowerment. Any sense could be used for the empowerment like words [to engage the thoughts to trigger the activity] as well as rolling eyes and other methods. There is nothing like mass hysteria, especially amongst the emotionals, to bring on the impact of what hypnotism is.
Hypnotism is the movement of the Attention from the "right"/ego onto the "left"/conditioning. Between the coveert destruction through comfort/indulgence/vegetative inertia and the overt destruction through hardship/creulty/activity, the former has little means of recovery. At least activity/ego could move onto the evolutionary path through deliberacy or through fortune, but a jelly will go nowhere real other than to wobble. The "West" is gravitating towards Jellyland and they are insisting that all should be the same through instilling key words in their greed-for-fame wobbly counterparts in other cultures like, "Democracy", Airy-Fairy Greeny-Loony, "Saving", and Lunacy of all sorts. As for the greed-for-fortune-immortality, those who are hypnotised by their ego/idiocy are the saviours/driving-force for the marshmallows.
Nature has gifted humans the freedom through the gift of thought to enable us to realied that thought is a double-edged sword. Use it frivolously and it’s a weapon but use it wisely and it’ll set you free through Maturity supported by Wisdom. [3 of the 5 dimensions of] Thoughts are the road to self-mastery and not for mastering, or be mstered by, others using "tricks of the trade" like hypnotism. Should one be unconscious of Consciousness but is merely subconscious or supraconscious, one is unaware of Reality. Hypnotism works only on the sub or the supra Conscious and is defrocked for what it really is [when one is] within Consciousness/Reality. Part of the Armoury of Devolution.
I think Apple has some strong points and weaknesses but it's isn't doing anything revolutionary. I had phone that was a media player/phone/email and more worked as tether modem and bla bla bla years before the Iphone came out. So Apple just did a great job of marketing it and polishing it up.
a href="http://www.acnesclear.com" acne information /a
a href="http://www.acnesclear.com" acne treatment /a
a href="http://www.acnesclear.com" acne after 40 /a
a href="http://www.acnesclear.com" acne practise /a
a href="http://www.acnesclear.com" acne cure /a
a href="http://www.acnesclear.com" acne race /a
We do it because...
...it's FUN!!!!
Really! It is...
Something to do when I'm having a coffee or muching me sarnies (like I'm doing now).
I really love how people regularly state how much they hate Nick's writing in the comments of every single piece he writes.
It's fun to see them keep coming back for more and complaining about it.
Reminds me of the morons I used to know in class who couldn't keep their mouths shut and were always complaining about the detention time they kept getting.
Always made me smile.
Nick
As far as I can tell, your citation of Adolf Hitler is rather incorrect. First, 'my struggle' ('mein Kampf') was more in the 20s than in the 40s. Second, his point was more like 'the bigger the lie, the more people think it just can't be a lie'. Third, it is generally believed Hitler himself didn't invent the concept - as a matter of fact, American marketing in all it's glory then already existed and worked on the same principles.
Nevertheless, this video and specially the version with counters is a brilliant example of the typical Apple brainwash. You might like or dislike their products - you might actually like some and dislike some others (after all, we don't live in black and white world), but you just have to hate their George Orwell marketing techniques. And there is one point where I totally agree with you, the press has totally lost its critical approach regarding Apple. But then again, you didn't do such a great job either, journalistically speaking...
Finally, the Microsoft marketing approach might prove very interesting too. What are their fetish words? I'd call for 'experience' and 'exciting'.
Frankly, when was working on a personal computer (be it Windows or OS X) really an exciting experience?
To all Apple fanbois: get a life!
To all MS fanbois: are there any?
To Nick: get a life!
To all comment writers: get a life!
Which is the reason why I'll stop this comment her
more visits = more money :) well done nick, i guess you know what you're doing by writing biased rubbish like this. you get comments from fanboys and then comments from ppl who hate apple but have no real reason just don't want to belong to the group called 'apple fanboy' and there you go, more page hits more money.
someone could say that i'm an apple fanboy but not really as i use both platforms and must admit that i like win7 quite a lot but still for work i prefer mac and i use win mainly for gaming :) and yes i have an iphone and yes i want to buy a macbook pro
Why is it that fanbois are just soooo insecure about their products that unless you are saying "incredible, amazing, awesome, wonderful, really cool" about the things you get attacked. Oh that is right they are brainwashed. So much for Think Different. It is a gag you morons.
Anyway to normal people this is funny. Just shows out of touch with reality and humorless Apple fanbois are.
Here's some superlatives to describe this article...
SHIT
Oh! I could only think of one. Nevermind!
When you get to the point where you compare standard advertising techniques to Nazi propaganda tactics, just to justify an ongoing and entrenched dislike of a particular company, it's clear you've not only hit the bottom of the barrel but you've well and truly started digging.
Keep digging Nick, you might just reach the centre of the earth. Then you'll really have something to bitch about.
Nick, keep doing what you do... this is one of the few tech blogs which has a good sense of humor and doesn't kiss apples ass, which in this day and age is refreshing
Guys why do you think this kind of garbage is continually posted on the inquirer? It gets all the mac lovers out of the closet and into these threads bitching about how much of an idiot Nick is.
We all know nick is an idiot, and its time to vote with your browsers and stop clicking the links. You can't seriously believe anyone is as utterly clueless as Farrell, there just isn't a writer intentionally this mind blowingly stupid. Its all a ploy to get hits and christ it works.
"Excessive enthusiasm is the Monkey Boy display of Steve Ballmer"
Nice to see the apple fanboi's ignore the parts of the article where he takes a jibe at Microsoft. That might make the argument more balanced, and more true.
But then hang on, Nick is always bashing Apple.....perhaps this is also his own marketing ploy...."keep repeating it, most people are just stupid enough to believe it."
Everytime Nick makes a fanboi throw a hissy fit you have to take a shot.
You would get drunk faster and have less clicking to do because all you need to do is scroll down the page.
The Nick Ferret Drinking Game: Visit the Inquirer. Find an article with an explicit or implicit criticism of Apple in the title. Click to see author attribute. If authored by Nick Ferret, take a drink. You'll be roaring drunk in 10 minutes, tops.
Jesus H. Christ. Nearly EVERY story by this moron is about Apple and how much he loathes Apple.
Come up with some fresh material, you ignoramus. He must have been sick the day they taught journalism. Ever hear of the phrase "unbiased reporting" ?
I'll be you dollars to donuts he's actually a closet Mac fanboy, probably armed with an iPhone, a Mac Pro, etc..
Get a life Nick, and try picking another subject to write about.
To the Editors: PLEASE FIRE NICK ALREADY.
Im starting to think Nick has very little to do or writ at work.
The second thing that comes to mind is what Nick has against Apple? Its more and more likely that someone rapped him with an Ipod and thus he began a crusade.
What's happening to Drashek?
Maybe hit by Apple's propaganda disease?
BTW nice piece of enginering.
Ya. Apple is very innovative. I heard they use innovtive materials in thier laptops like glass and aluminum. My dead grandma even came and visited me to tell me to buy one because she was so impressed that we have things like aluminum and glass now adays. Everything in her time was wood and something they called magic see through wood and they didn't have any aluminum. Only that weird light steel.
The problem with Apple is the Japanese who like efficiency so much they just call all the apple stuff. The super terrific easy *.....*.
I wonder if a girl put up a myspace page and used only great, awesome, and easy to describe herself if she'd get a lot of takers.
Apple has always been ahead of it's time. Even in the mid-80's (http://adwido.com/view_content?vkey=2f7f7c328eeb8af3b1df21fdf2b00e88). They have one of the best marketing teams and most innovative group of designers.
DFI has new thing thats incredible, Two INTEL processor on one mainboard, EACH RUNNING SEPERATE O/S. P45 for power sector & Atom on light side. two system cross bit, yet theres switch to instanly move between systems. out around thanksgiving. Atom runs & if p45 is off, even fan turns completely off. it has 30 W on idle for Atom. heres more:
Hybrid P45-ION-T2A2 motherboard is capable of running two computers on a single board. It supports both a high performanceP45/LGA775 based systems, and a low power Atom/Ion based system.
They include a small external button assembly that can be used to switch on the fly between platforms. The two platforms can both be run at the same time, or you can shut down the one you aren’t using. The back panel is a bit confusing. There are some shared ports(for mouse & keyboard) as well as dedicated ports for seperate mouse/keyboard for each system. It has a block of four shared USB ports that are available to both systems. The audio only 3 plugs two out/1 in and ?2 DVI ports are also shared. Each system has a dedicated set of USB ports and an Ethernet jack as well. The Ion chipset on the Atom side has its own dedicated HDMI port for some low-wattage HD video action.
Overall, this is a terribly impressive feat of engineering. $400
DRASHEK
Wait. The shocking story is that a company uses superlatives to describe its products? Really?
If it were any more superliminal, they’d be drilling a hole and pouring Apple-juice straight into your skull!
Any company that endorses an area called the Genius Bar in a store deserves a kick in the fanny. Truly, Apple products are stylish and genuinely user friendly (I am a PC user and never call MP3 players 'I-pods'). The problem with apple's identity IS the fan base. The elitism many of the users have is gut wrenchingly nauseous. My best mate uses an apple phone and he doesnt gush about it and yeah, it has cool features (as do other phones).
The issue is simple, there's a vocal and irritating minority of apple fans that make the rest of us want to puke in their brainwashed faces.
I ain't ever goin ta vote fer no republican, agin.
nossir.
Nick is awesome for bashing apple day and night. those who disagree with him deserve that their iGrenades (sorry Iphones) explode in their faces
True comedy. Nick is just doing the lords work and being the other side of the pendulum for all fan boys out there. Creating an equilibrium in the universe. Keep up the good work.
I think Apple has some strong points and weaknesses but it's isn't doing anything revolutionary. I had phone that was a media player/phone/email and more worked as tether modem and bla bla bla years before the Iphone came out. So Apple just did a great job of marketing it and polishing it up.
I do have to say that unless you are independantly wealth and don't mind being controlled buy itunes and everything proprietary about the apple cult from not being standard usb mini to limited software to no ability to upgrade hardware from numerous competitive diffrent markets apple sucks.
Don't get me wrong very smart from a business standpoint but not user centric. I don't know about you but I don't like to be controlled with my choices especially if I am paying a premium.
We need more cooperation to create better products. Open communication between all industries to advance the species not just the self. Lets evolve in so many ways as humanity and kill the us against them mentality. Even the mental energy of close minded debate could be use to bounce ideas back and forth of what we want how to make things better than just say your stupid no your stupid well my dick is bigger than yours.... Really???
"A word of power is just that. It should take you out of your ordinary consciousness and lead you to that which it represents. How you perceive or pronounce that symbol or word is unique to you. It does not make it correct it is just how you perceive it. If you perceive it dimly then you will only get part of the experience." - N. Farrell ( http://www.nickfarrell.info/nick-farrell-words-of-power.html )
Apparently Nick's objection is that Apple is better at attracting followers than he is.
The only thing more fanatical than an Apple fanboy is the predictability of Nick's Apple bashing opinion articles. And that's all they are - Opinion articles - as they certainly can't be considered journalistic reporting.
Whatever's clever, right?
So they've enjoyed success with their marketing. Why stop a good thing? How many other companies attempt the same thing?
And I'm sure that, with little research on Apple's part, they've made the discovery that their target market responds to those words... How 'hip' or 'cool' or 'awesome' was the Zune?
Point is, if it's a crap product, no one's going to buy it. Apple TV? Dead on arrival. Zune? Could've stuck a bonus crack pipe in the packaging and crackheads would still be using iPods.
What's a second factor? Momentum... Apple created the MP3 market. Yes, there were players around before iPod. But Apple made the experience seemless. And they took the lead. Two or three years into it, and as is usual for Microsoft, Microsoft decided to put their card in. They didn't fail b/c they had a bad product (we'll forget PlaysForSure and how they screwed their partners with that). They could've made a one-to-one copy of iPod and called it mPod and it wouldn't have mattered one bit. Apple had the market momentum. And in order to stop that, you can't make something that's just a little better. You have to make it waaay better. A Zune with 3-D holographic display? That might've done it.
On the upswing, Nick, Apple fanboys tend to be a very vocal crowd. Yeah, they love Apple. And yeah, they pay for their products. But when Apple releases a dud or poor quality product, those fanboys howl. And the howling is loud and incessant. So despite what you say about us lapping up all of their products without question or regard to our personal safety (or however you decide to put it, on the day) we do a decent job of keeping Apple in check.
On another note; Yes, we might've overpaid for the Snow Leopard service pack. But if Snow Leopard should be free, Windows 7 should be given to every person that bought a retail copy of Vista for free and with an apology.
It's impressive, wonder if its deliberate ... I am going to be using the technique from now on, although using a wider range of superlatives. Although perhaps the limited range is what makes it work?
As a doctor I get told repeatedly by reps how awesome, incredible, amazing and better than the other guys their products are. Then you try it and see what happens. If it doesnt work well you stop using it. If Apples products didnt work well people wouldnt buy even with all the hype.
Mr B, You sir are a moron. He is not comparing Apple to Hitler.
"Adolph Hitler first mooted in the 1940s that if you tell a big enough lie and simply keep repeating it, most people are just stupid enough to believe it."
The point is that if Apple keep peddling the lie that their products are "incredible, amazing, awesome, wonderful, really cool" and just keep repeating that same mantra over and over again, the general public will believe it to be true whether it is or not!
the picture.
b
Comparing Apple to Hitler?
Nothing humorous about that, unless you are a closet Nazi.
Get a life Nick.