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The Ipod age is over

Analysis Not even video cameras can save it
Thursday, 17 September 2009, 10:57

WHILE YOU MIGHT THINK that last week's release of shiny iPods with video cameras will be great for Apple, that could be because you've fallen for the Jobs' Mob press releases that the stenographers of the tame IT press have been printing practically verbatim.

In fact Apple has a problem on its hands that no amount of cool technology will solve for it. The Ipod craze is inexorably going the way of the hula-hoop, bell-bottom pants and the cassette tape player.

This is normal in the gadget market. Fads come and go and there is nothing really anyone can do about it, even Steve Jobs. Soon anyone out on the streets wearing those stupid white earbud headphones will be seen as out of touch with the current fashion and possibly will be mocked.

Of course they will no longer get mugged, because no mugger is going to want to nick a Coldplay and U2 collection on something so uncool as an Ipod, which they probably will not be able to fence anyway.

The Ipod is technology that is about a decade old by now. It has had some pretty good innings and it has evolved considerably.

It also saved Apple from having to rely solely on flogging its overpriced proprietary PCs for survival.

Apple admits that Ipod sales are declining. Its latest quarterly results revealed that Ipod sales have fallen year-on-year for the first time since the product's launch in October 2001.

Apple is also getting competition from people who know what they are doing. Sony's Walkman outsold the Ipod in Japan for the first time in four years. That means that finally punters are starting to believe that price and sound quality are a little more important than smug factor.

However while that will be bad news for Apple, it is also happening against a backdrop of falling prices throughout the music player market.

Analyst outfit In-Stat revealed that the market for stand-alone MP3 players peaked in value last year at $21.8 billion and predicted it "will slow considerably over the next five years."

This might be bad news for the music industry, which has surfed along on the Ipod boom, quietly suing anyone who did not behave the way it thought they should. It has just about got the hang of Ipods when it looks like the industry will be going tits up soon. But really, who cares? If the music industry could not adapt fast enough to profit from the MP3 boom then it deserves to die and make way for something that is more responsive to technology and consumer needs.

So why won't sticking a movie camera into an Ipod help it survive? Blame Apple. It killed the Ipod itself when it created the next new fad. The Iphone does all that an Ipod does and a lot more besides. Yes, it is a bit more expensive to acquire, but the youthful generation that thought the Ipod was a good thing believes the Iphone is better.

Anyway there are only so many more gizmos you can shove into a device before it gets too complex and expensive. Apple's legendary build quality has been suffering lately because it has started trying to stuff too much into the gadgets.

Still, Apple can thank the Ipod for saving its bacon a few years ago.

Certainly the world would not be the same if the Ipod had not existed. Unfortunately it just meant that another proprietary corporation that hates its customers got to stay in operation a little while longer and peddle its vastly overpriced products to a new generation of suckers. µ

 

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Comments
ipod

Here is one very simple thing for you: Apple don't sell a product called an iPod any more. Sure there is the iPod nano, iPod classic and iPod touch. Confusing? Yeah.

posted by : david, 17 September 2009 Complain about this comment
Mr.

Man, you sure hate Apple.

posted by : John, 17 September 2009 Complain about this comment
Overlooking the obvious

iPod sales are dwindling because iPhone sales are increasing.

posted by : Mark, 17 September 2009 Complain about this comment
Convergence rules, ok?

I think this article skirts the reason without stating it outright: more mobile phones are including mp3 functionality, so why bother carrying two or three gadgets when one will do the job (I'm sure camera sales will take a hit from the improving phones too).

The latest iPhone is the best example of the convergence of phone and mp3 player - if it was cheaper I'd have bought one, but as it was the cheaper Nokia 5800 still outweighed my desire for an iPod Touch or Nano, plus another phone

posted by : Ross Brooker, 17 September 2009 Complain about this comment
How odd

Not one "die u rotten scum" comment on this...what gives Apple fanbois?

Can it be that even them lot are thinking that its not even cool to bash articles like this?

The end is nigh for sure

posted by : I know, 17 September 2009 Complain about this comment
Moved on..

If the ipod has moved on like a fad, what has it been replaced with? What are you listening to music on now? The only reason sales are declining is because Ipods have so much storage room on them that people can hardly ever fill them up all the way. Whats the point in buying something new and expensive when your 8 year old Ipod does just fine?

posted by : edubbs, 17 September 2009 Complain about this comment
Apple

die u rotten scum my Jobs Device is superior to all your computer LOL!!!1!111!!!ONE!!111!!

posted by : trent, 17 September 2009 Complain about this comment
Capacity

The only reason I can now see for buying an iPod (Classic) is the amount of data they can store - few competitors in the market.

The camera is going to make me less likely to buy, not more. I want a simple, basic device with a long battery life and lots of storage, rather then something I'll never use.

If they really want to put extra's on the iPod - stick with the market, go with FM/DAB receiver, improve the OS, improve connectivity (B/T, wireless) so it's easier to transfer music.

I struggle to understand the use of a camera on an iPod. I use my iPod sitting on a train, being anti-social, not during activities that I might want to take photos - i.e. with mates. Is Apple loosing their way on this?

posted by : Matt, 17 September 2009 Complain about this comment
Given Nick's track record

of predicting Apple's sales and marketing I'd suggest that this is ample evidence that they're bound to announce another record quarter's sales.
Nick, you'll get more credence trying to peddle your books on black magic and the occult ( http://www.nickfarrell.info/nick-farrell-magical-biography.html ) than you will trying to peddle your IT analysis and opinion. Face it man, you're just not good at it.

posted by : Steve T, 17 September 2009 Complain about this comment
@ Matt

Well said. I want my ipod to play music, I want a phone to make calls. If I know i'm taking photo's I'll take a camera with me, not rely on a phone. Convergence is one thing, but not at the loss of simplicity and the fundamentals of the original product

posted by : DaveMuk, 17 September 2009 Complain about this comment
Keep it up Nick

Don't let the apple fanbois get you down. Your articles always make my mornings less boring.

posted by : mcook, 17 September 2009 Complain about this comment
A well-balanced article...

... with chips on both shoulders. Shame that the fruit-flavoured fanbois don't seem to be reacting to it. Could it be that stuff like this that is so over the top isn't worth argument?

PS: Notice you made no mention of iTunes or apps at all. Don't really fit your theme, do they?

posted by : Sulis, 17 September 2009 Complain about this comment
Shame we're losing the iPod

What's left to give HP OfficeJets competition as the most unstable, bug ridden, time wasting, anti-customer crap in the Hardware+Software bundle category?

Oh, yea, The iPhone. Never mind.

posted by : Tam Lin, 17 September 2009 Complain about this comment
pogliobat

Why does a 16GB mp3 player cost $100 and a 32GB one cost over $200? I still don't get this.

posted by : glarp, 17 September 2009 Complain about this comment
ipod

ok, wifie got me a nano as present.
all i really had agains pods is the fact apple is rotten fag company.
the device itself was pleasure to work with (with good earbuds, not the cheep crap they bundle), really liked the interface and coverflow feature. repalced crap-tunes floola (stored and executed from ipod itself) and all was good. for a week.

i returned the device. the reason is my refurb 15$ sansa is working strong and i have much better use for the 150$. way to much for what ipod is. and now that it has camera i'm even less likley to buy again.

posted by : tank, 17 September 2009 Complain about this comment
Mr.

When I type "apple hate" in Google, the 1st thing that comes up is Nick Farrel and The Inquirer.

Its amazing.

posted by : Mike, 17 September 2009 Complain about this comment
Apple back on top of Sony

"Sony's Walkman outsold the Ipod in Japan for the first time in four years. That means that finally punters are starting to believe that price and sound quality are a little more important than smug factor."

Tip: check your sources before going to print. The iPod last week outsold Sony in Japan, due to the new models Apple introduced. Looks like the smug factor is back for another ten years.

posted by : veggiedude, 17 September 2009 Complain about this comment
Nick'd I.T.

From Nick's website, previously mentioned on this board:

"At the age of four Nick suffered from a series of night time terrors. He saw things that were particularly frightening. He knew they were not dreams but they appeared real. These visions lasted until he was 17."

I would posit that, apparently, age 17 was not the cutoff point. Reading the column (and virtually all his oeuvre) the talk of smugness looks extremely self-referential. Comically so.

posted by : Big Wellington Yawn, 17 September 2009 Complain about this comment
Make my day

With the prospect of five years of Tory snouts in the taxpayers trough ahead of us, it's good to have,"a laugh a day,when Nicks not away", to cheer us up.

posted by : Anon, 17 September 2009 Complain about this comment
Now what I need is:..

Something what is to be bringing Smuggy back:D

An Ihula-hoop possibly.

I don't want to fad away...

posted by : Belle Bottom Blues, 17 September 2009 Complain about this comment
@Steve T

Holy crap, is that really the ferrety one's website? That thing is a complete and utter abomination! Even the worst of the drek that was GeoCities never got that bad! No thought given to accessibility, mystery meat navigation that's entirely image based so screen readers are left out, and a complete lack of good taste. No wonder Apple is anathema to him.

posted by : Gordon, 17 September 2009 Complain about this comment
7% decline in huge recession?

A 7% decline year-over-year from second quarter of 2008 to 2009 is not that bad in the middle of a huge recession. Apple's ipod unit is doing considerably better than most other consumer businesses.

In the long term, sure, dedicated music players will yield to unified cell phones. But look at Apple - with 600% unit growth year over year (in the middle of that same huge recession) for the iPhone - they are poised to transform much of their ipod market share into cell phone share.

And - given the ongoing revenue streams for cell phones are way better than that for music players - I don't suspect there are any tears being shed at Apple.

posted by : SV Guy, 17 September 2009 Complain about this comment
iPod growth curve…

If you add iPhone sales to iPod sales, the upward growth curve of the iPod universe continues unabated. Originally Apple introduced the iPhone as their best iPod ever. Apple saw this coming a long time ago and decided it would be better cannibalize its own products then let someone else cannibalize them. They did the same thing when they discontinued the very successful iPod mini and replaced it with the iPod nano. Most companies never discontinue a product when it's still very popular.

posted by : Synthmeister, 17 September 2009 Complain about this comment
Mr

I suspect that iPod sales are dropping as iPhones have taken some of the market share, and that iPod market share has reached saturation point. I have two iPods, I don't need a third nor do I need the features in the upgrades.

posted by : LM, 18 September 2009 Complain about this comment
And this is bad for Apple how?

"So why won't sticking a movie camera into an Ipod help it survive? Blame Apple. It killed the Ipod itself when it created the next new fad. The Iphone does all that an Ipod does and a lot more besides. Yes, it is a bit more expensive to acquire, but the youthful generation that thought the Ipod was a good thing believes the Iphone is better."

Sounds about right: it's Apple's "fault" that they're buying something more expensive instead from, err, Apple. Honestly, I'm having some difficulty interpreting this as "bad news" for Apple, though.

posted by : Brain Hertz, 18 September 2009 Complain about this comment
The Inquirer age is over.

God how this online mag sucks now. You no longer have the inside scoop on anything. You lost all your reporters with contacts and insider information. You suck. I'd rather read the drivel at the register than this.

Apple is for losers over 50 FTW!

posted by : Nemo, 18 September 2009 Complain about this comment
Censorship

Didnae like my comment, Inq?

Nick never struck me as the sensitive sort, although he never struck me as a follower of esoteric and obviously very sane cults either.

posted by : Joinville, 18 September 2009 Complain about this comment
“apple hate” in Google

Liar!

OK, you made me look.

posted by : Lawrence D'Oliveiro, 18 September 2009 Complain about this comment
Ipod age is over

I was expecting your article to finish with how Saint Steve and the Zune will come to rescue us all.

posted by : mike, 18 September 2009 Complain about this comment
RE: The Inquirer age is over.

"I'd rather read the drivel at the register than this."

Funny but you're joking right? The Register has become truly awful.

posted by : David, 18 September 2009 Complain about this comment
Saddo's believe this kind of thing

The sad thing is that there are loads of guys reading this that will believe it or get some kind of enjoyment from it. It's almost like you virtually masturbated them Nick. Sad guys who think they're in IT but actually they're there by shear luck. Floating along believing every bit of IT hype that they hear. Sad. Sad. Sad.

posted by : Andrew McNaughton, 18 September 2009 Complain about this comment
Stupidity anyone?

What a bunch of useless drivel, it's amazing...the iPod has DOMINATED music player sales for almost 10 years now, without ANYONE coming up with something better...and you still call it a "fad"? Apart from the fact that iPod demand continues excellent in this period of crisis, Apple has already predicted the next big wave of gadgets, which does NOT have to rely on music to succeed. All in all, Nick, you are just a laughable moron; at least you have all these "IT-savvy" guys to follow you, of course.

posted by : Anonymous, 19 September 2009 Complain about this comment
I never bought an iPod

I really liked Apple computers up to 1995, haven't looked back since. Well I have, but they have consistently been too expensive.
I resisted buying any MP3 machines but I finally got a Samsung YEPP P2 (they were being blown out when the P3 was released). It's got bluetooth so it pairs with my Sony stereo using A2DP. Perfect! No iPod has ever been able to do that (wait I guess the iPhone can do it). But one thing the iPhone can't do, that the P2 can do, is pair with a cheapie bluetooth flip phone that I can keep stowed away somewhere (where I live, to use an iPhone will cost minimum $80 per month contract for 3 years -- ouch).

posted by : Grunchy, 19 September 2009 Complain about this comment
Ipods hardly revolutionary

Thought the last comment in your article, much to fanboys chagrin, was spot on
(Unfortunately it just meant that another proprietary corporation that hates its customers...)
you're wrong when you write that "the world wouldn't be the same. The Ipod was hardly revolutionary, and yes, the world would have been pretty much the same (slightly less smug perhaps) without the ipod... There were several similar devices on the market before the ipod. None as overpriced though.

posted by : Victor Szulc, 19 September 2009 Complain about this comment
Inquirer age is over

Wow this site sucks now. I used to come here almost every day for a few years back about 5 years ago. Stopped back now and read this and who this hack is that seems to write all the garbage on the site. Sorry inquirer, will not be returning. I don't like many apple products, but this farrel guy is an idiot. Ignores basically every mitigating factor in the ipods demise to say that Apple is in bad shape - even though they are not! Wow..

posted by : Inquirer age is over, 20 September 2009 Complain about this comment
Good riddance

You have never been to the INQ before so your threats of leaving are pretty pointless.
Funny you get drawn to a web site off Google it says something you don't like and you post pretending that you are not coming back. Perhaps to get the writer fired????
The INQ has always slammed Apple, Intel, Microsoft, HP... everyone. That makes it an entertaining read.
I have been watching these comments boards and they are always packed with Apple users claiming that they will never come back.

posted by : Hmmmm, 21 September 2009 Complain about this comment
Wow!

Your website is even worse than your journalism. What a twonk.
Still, much is explained now.

posted by : cardinal fang, 21 September 2009 Complain about this comment
Can't spell, can't write

What do you call someone who can't even spell iPod? Certainly not a credible writer about digital trends, that's for sure ;-)

posted by : a1, 23 September 2009 Complain about this comment
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