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Press gives Steve Jobs a standing ovation

Some new Ipods on show too
Thursday, 10 September 2009, 10:58

A SIGN of how morally bereft the IT industry trade press is in the US appeared yesterday when Steve Jobs turned up to peddle a new range of MP3 players with video cameras on them.

I said yesterday that it was unlikely that Steve would show, given my prediction that there wouldn't be any real news at the event and a decided shortage of product.

However the fact Steve attended made the event news.

He showed up, and received a standing ovation from the assembled hacks. Let's be clear about this. Real hacks do not do standing ovations for anyone, even if they are living saints. They certainly do not do them for officers of tech companies.

Making an MP3 player or a nice looking computer does not make you anything more than the head of a company, and once the press starts applauding CEOs it is time that the hacks just stand aside and let the press offices of tech companies put advertising copy straight onto the page, labeled as "news coverage".

There were stories at this event. Jobs was even thinner than he was when journalists started to question his health. He could only manage to stay on stage for 15 minutes.

The video transcripts show a Jobs whose voice is a lot softer than ever before and who probably should not be at work. However there he was affirming that he was in charge again at Apple. The shareholders could relax and the media could concentrate on Apple's latest gizmos.

So was there a product story at this event? Jobs unveiled a new version of Apple's Ipod Nano, which now includes a video camera, an FM radio, a pedometer, and a microphone and speaker.

"You can watch your video on the Nano or sync it back to your computer. With one click you can send it to YouTube," he said.

The new Ipod Nano is available in an 8GB model for $199 and a 16GB model for $249, and comes in silver, black, purple, blue, green, orange, yellow, red and pink.

Jobs also talked about Itunes 9, the latest version of its online music store, and the availability of ringtones for the Iphone.

He said Itunes 9 would include a feature called 'Genius', which finds other songs for a user based on their music selections. "It's like a great DJ or a great radio station," he said to the applauding hacks.

Questions about whether or not Apple's new range of video Nanos will contain the same parts that have been found not to work were never asked. Neither were questions about the action Jobs' Mob had taken to resolve the outfit's reliability problems. It was all just mindless clapping and standing ovations. µ

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Comments
Why not? He is not a god

Apple fanboys are not worship someone. They are the fanatics of Icon (Apple biten). Apple inc is not a religion, it is a company that aimed to makes more money and trustworthy to its shareholders. The CEO is the most valuable asset of Apple inc.

posted by : Not an Apple fanboys, 10 September 2009 Complain about this comment
Genius

Basically the LastFM Audio Scrobbler then.

posted by : spence91, 10 September 2009 Complain about this comment
...

Thank-goodness! It's 1997 and I can't find an MP3 player with a radio in it for love nor money! This industry needs more innovative trend-setters like Steve Jobs.

posted by : H. Ruiz, 10 September 2009 Complain about this comment
Standup

Well, he is quite the comedian and it was a circus and the story is just as silly. It fits like an iHand in an iGlove on the iNqurierer.

posted by : Jammed, 10 September 2009 Complain about this comment
C.Engineer Student

Came on gentlemen, despite your dislike for Apple or Steve Jobs, you ought to keep in mind that he's a person that has been ill and has suffered a lot, at least you could say something like "it's good that his health has improved" or "we wish him a speedy recovery".

posted by : PeterW_R, 10 September 2009 Complain about this comment
@PeterW_R

We wish him a speedy recovery from his greediness problems.

posted by : mycelo, 10 September 2009 Complain about this comment
Steve jobs

There is no such thing as "mindless" clapping. Steve is remarkable man who has changed many peoples lives. I love my iPhone and before that my iPod and I'm the opposite of a geek. Steve has brought technology to the technology impared - or those with special needs as far as technology goes.

posted by : David Peatfield , 10 September 2009 Complain about this comment
Complaint should be against the press

Never mind Steve Jobs, the names and publications of every idiot who failed to ask a single tough question, face down some blatant Apple lies ("we're the only company with a games app store" - really?) or do anything more than suck at Apple's bloated teat, should be listed for ridicule.

Perhaps the Inq needs to send a mole to the next one.

posted by : Geoff, 10 September 2009 Complain about this comment
The Spirit Of The Moment vs Excitation Through One's Saviour

The problem with the likes of Apple, fashion, oka religion, is not what they sell but how they sell. What we buy reflects on our "moment" - who we are as in what we eat and what type of pets we own. Why? because innocence's duty is to offer the beholder, another opportunity at self-reflection/introspection - the real mirror and not an objective mirror. Are we weaponry or utility. One is for destruction and the other, construction - imagination/relativity vs reality. Destruction is an imagination/concept because in reality/absoluteness, there is no destruction [yet] whilst through relativity, we can destroy subjectively/emotionally, objectively/physically and projectively/intellectually.

Those lacking "spirit", lacks true life and are the living-dead. This condition is not one of a zombie, though it can be, but is a condition whereby the person departs from reality onto fantasy and imagination - those states within humanity known as the past or the future.

That which is truly living is the present whereas the living-dead dwells within the past or the future. The typical human has 3 realms-of-thoughts/minds, namely, the subjective, the objective and the projective. Beyond these 3 realms are absolute dimensions which a "normal" person is unconscious of. When we lack consciousness, we automatically lack awareness. Probing the present through the past/emotion or the future/material-intellect will not realised the reality.

Whether the subjective, objective or projective knows, believes it, or not, the way a human being is damaged [and possibly shackled for absolute destruction] is through the fragmentation of his attention - how to dismantle a human being - and religions-of-relativity does that through worship. Absolute religion is not about worship-cum-saviourship but about self-mastery to enable the passsage of Intelligence. As Mohammed said/says, "Surrender … your insanity", something that so-called "Muslims" find it hard to do perferring to surrender their sanity instead. And that is just the "Muslims", the queue behind them is immeasurably longer.

When a person lacks self-valuation, he also has no means of valuing others other than to damage them consciously but mostly unconsciously. We cannot do unto others unless we have done the same to ourself first. On their own, the 3 lower minds can only destroy, though relatively. That which lacks Reality has no means of supporting Reality. When construction is not possible, why promote destruction? Because we do not even know what Destruction is.

Knowledge is merely the illumination of the path towards its empowerment. Knowledge/a-truth is meaningless in reality when it lacks kinesis. Just witness the IQ, supermind and other big organ frolics which have yet to realised their idiocy-cum-lunacy. It's all imagination. "Ahh, but through imagination, we have achieved great heights and the next step to saving mankind when the sun finally expires, is to go space exploration. See you in Mars, I've booked Beardie's inagural loop-de-loop trip". Because religion is merely fantasy in relativity, anything will go, starting with the attention.That's why those brainless ninnies were saluting their saviour or else they wouldn't know where their big organ lies. When the spirit departs, the spiritless look towards their saviour's excitation to spark alive.

Only the living conffers joy whereas the living-dead lives-off excitements. There are very few who sincerely offer the joy of the living to others because there are very few who truly love themselves [but then, 1-15% of x billions is quite a few]. Loving oneself/others is not giving charity as in the generosity through the "Dollah", roping the flock for "Sunday Mass", helping the poor, helping the sick or raising others' appreication of the finess and sophistication [so long as you give me dollah, hokay?] of one's genius as in gadgetry, food, wine, entertainment, and most definitely it is not in selling religious junk with "added-value" of the "glossy touch which one gets when viewed at a 13.65 degrees zenith" and the paraphernalia of sediments within a person's subjectivity, objectivity and projectivity. If only people really knew the meaning of stupidity-cum-dumbness, there might be less floating around for scenting. Viewed from another perspective, at least the worn panties floggers-cum-buyers are honest about their intent but then, why are nonsense always that expensive?.

posted by : jello matter, 10 September 2009 Complain about this comment
Bah!

Steve jobs is an arrogant, controlling douche-bag. He was when he chastised and harassed his employees and he was when Apple fired him the first time. Sure, he started out to change the world but then he drank his own damned kool-aid and never came back. He knows how his subjects look at him and he encourages it while still being an arrogant douche-bag.

I always hear that Apple innovates but they only want that innovation to benefit themselves, not the industry.

posted by : DarkElfa, 10 September 2009 Complain about this comment
@jello matter

Jello is one step from Koolaid, and it looks like you've been drinking a special blend. Didn't read most of what you wrote, but New Age is pretty easy to spot. Or maybe it's Darwinism, or Scientology, it all sort of blends together for me.

Let's keep it in the here and now, now that we're here.(How's that for poetry, lol?) Reality makes more sense when you assume angels and demons play a part. That's why people in the US get sued for 100s of thousands of dollars for stealing maybe 10-20 songs while the cruel and unusual punishment aspect of US law gets totally ignored. It's also why the 16th Amendment is called the Income Tax Amendment even though it didn't actually amend, or even change or add anything from a grammatical and legal standpoint.

It's all about money, which allows control, which makes it easier to convince people that Jesus isn't in charge. It's like the scissors game, is the person open or closed? You don't realize until it's too late that it's the LEGS you're supposed to pay attention to, the scissors are simply a distraction.

posted by : Jason Goatcher, 10 September 2009 Complain about this comment
@Jello Matter

Ummm.... or should I say Amanfrommars=Twatfromearth cum Drasek's sister?

OK, [sic] "Whether the subjective, objective or projective knows, believes it, or not, the way a human being is damaged [and possibly shackled for absolute destruction] is through the fragmentation of his attention"

FFS, I'd been shackled for absolute destruction way before I got to that part!

Listen, knob-breath, I've just got back to the point of reading the Inq and enjoying myself idenifying a Drashek comment and happily being to skip past it. Then you turn up with you mile long comments, filling up entire pages, with tons of existential shite craving for self-adjulation and tiny pats on the back from any other freaks out there!

Unplug your PC and never use it again because us/them me/you him/her cannot stand/take it anymore/period.

You are a mammalian protuberance of epic propotions. Sod off and die quietly.

Lots of love,
Dave xxx

posted by : Dave The Rave, 11 September 2009 Complain about this comment
@David Peatfield

So... You're not a geek. But read read and comment on the Inquirer... I would say that you are a fanboi of the worst kind - changed the world? I don't hink so :) (And I own an iPod and and iPhone) Or I missed the <sarcasm / tags in your post.

The guy was very ill, he is now (hopefully) on the road to recovery - though looked and sounded very weak still. As much as I don't like him I do wish him 'get well' - as I would anyone.

posted by : Stacy, 11 September 2009 Complain about this comment
USA Career Institute

medical coding degree is the answer to stop your job search and land in a job http://bit.ly/14YX8y

posted by : paulinehance, 12 September 2009 Complain about this comment
They've come a long way

As hard as it may be to want to give Jobs a pat on the back, there's no denying his footprint in the technological world. Even Apple I was a hit.

http://adwido.com/view_content?vkey=2f7f7c328eeb8af3b1df21fdf2b00e88

posted by : jrj073000, 16 September 2009 Complain about this comment
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