- Sunday, 22 November 2009
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Automatic simply means that you can't repair it yourself - Frank Capra
Apple's press conference will be anti-climactic
FOR THE LAST FEW WEEKS Apple has managed to get its tame press to talk up a press conference which it is holding in the US sometime after all sensible Blighty hacks will be in the pub.
Basically this is a cunning plan to get people interested in whatever gizmo Jobs' Mob will force its legions of fanboys to upgrade to next.
Stories have been appearing that suggest all sorts of things ranging from Mac TV upgrades or a new Apple tablet PC to Steve Jobs appearing on stage for the first time since his liver transplant and declaring that he is the Christ and will forgive anyone their sins if they give him all their money for a tarted up PC that does not run anyone else's software.
A good guess was that Apple is going to release the digitised Beatles collection on Itunes. Apple has been rowing with Apple Music about doing that for years and it has never happened. But today is the anniversary of the founding of the band, and it's also the same day that the game Beatles Rock Band is coming out.
Apple's press event invite makes it clear that the event is music related, but it is not anything to do with the Beatles. It has the headline "It's Only Rock and Roll, But We Like It", which is a Rolling Stones number.
It is more likely that Apple will be peddling its latest model Ipod, which this time will come with a camera.
The only thing of interest to anyone who likes listening to music on an MP3 player is quite how Apple will spin the fact that it is having problems getting the cameras to work.
The technology is similar to that which has been jacked under the bonnet of the Ipod Touch and Ipod Nano and there have been complaints about parts not working resulting in bad quality pictures.
Apple has apparently gone back to the drawing board to fix the problem but that leaves it with a press event and nothing that it is really ready to show off.
AppleInsider said that the maker of exploding Ipods is uncertain whether the new hardware will make the cut for early September retail distribution.
After consulting the Tarot cards we have come to the conclusion that Apple will release the new Ipods anyway and hope to god that they take a good snap on the day. It will fudge the actual release date, fail to talk about part upgrades and talk about a few vague future developments.
This will be enough for the US press to cheer enthusiastically about how the new products will cause the Ipod market, which has been suffering lately, to blossom again.
However it is incredibly unlikely that Steve Jobs will make an appearance at such an event. It is a borderline pig's ear event and besides he still needs to stick on a bit more weight before he goes in front of the cameras again. µ
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Why on earth would I want a camera in my iPod? I'd thought putting an FM receiver, bluetooth, wireless and a huge range of other gadges in would be a priority? Camera = used for social events, iPod = used for non-social events.
I suppose it would be better for us all if Apple simply updated their store and issued a clutch of press releases. Doing anything more than that will result in web-traffic-baiting coverage from many websites (possibly even including L'Inq). However, they want as much press as possible in advance of Christmas.
In the bubble of the tech media, the hype is deafening. However, most readers of BBC, CNN and newspaper websites don't know about tonight's announcements. They won't be disappointed when they read the articles later on whatever Apple has to say. The hype does make it more likely that people on the edge of the tech media bubble will tell the rest of the world Apple's news.
Once Apple stops making moves that many people think affect the futures of many industries, the hype will die down.
Apple already has cut prices on iPod Touches in preparation for a 64GB version. You might want to catch that news at TechCrunch.
Cameras on Touches are not about stills, more about Augmented Reality apps.
on an ipod, that'll be the day.
Meanwhile
"a tarted up PC that does not run anyone else's software."
Nick 1
Apple 0
b,
Not AR with glasses and gloves, I only mean the apps that can overlay information onto a live camera shot - such apps already are available on camera-enabled iPhone 3GSs.
I love how I can tell the author is Nick BEFORE I check the author. Seriously The Inquirer, it's time to let Nick go. He's just asking to flame.
of getting his predictions about Apple wrong i'm looking forward to finding out what it is that they actually DO announce.
BTW b, I think you'll find that Macs can run OSX apps, and Windows apps and Linux apps, all at the same time if need be.
Nick 0
Apple 1
I was told that there were people who hate Mac computers and everything Apple. I thought it was a joke, but this Apple hater—author of this article—confirms it. Unbelievable.
Good luck with your PC. Enjoy it.
for the writer -
as a business major and a person of above average intelligence (compared with, for instance, yourself) and someone that has been running pcs and fixing them and building them from scratch since the age of 2 years old,
apple has an unbelievable business model which seems to drive fools like you up the wall where they find the ability to make people buy things that they dont need but that look unbelievable and are awesome.
i myself switched to a mac this year and i have never been happier with a computer in my life. i have had about 4 pcs.
in terms of all of the other things you said about the products not being ready and apples bs and postponement, really?
apple's iphone was one of the first touch devices on the market and still surpasses every device out there in terms of the screen, storage space and capabilities
and my mac runs windows, and natively runs windows apps, and programs are made for mac, and they're actually made better on mac, take ms office for instance with many more capabilities.
so chill out and get your facts straight, legit dude.
What... you've had 4 PCs since you were 2? So that make you about 8 or 9 years old I guess?
That's probably why you don't remember the long line of touch devices that came before the iPhone (from Psion organisers, and ipaqs to smartphones like the Sony P1 or W960).
"If you were expecting an Apple jetpack or an Apple hovercraft, or even an Apple tablet, you didn't get that,"
However, Nick Farrell does a generous version of Sgt. Pepper's Lonely Hearts Club.
Someone get me the Walrus! That would be generous.
So...Nick's rant proves he's great at ranting. Jobs appeared, which must be a bit of a disappointment to the Farrellizer.
As I write this, there's still nothing on the Inq about what Apple did launch, only this blast.
Where's the Inq I used to love? All we get now is this kind o' shyte.
Pissadointing and disappointing all in one.
good call let me quote you
"@ dan
What... you've had 4 PCs since you were 2? So that make you about 8 or 9 years old I guess?
That's probably why you don't remember the long line of touch devices that came before the iPhone (from Psion organisers, and ipaqs to smartphones like the Sony P1 or W960)."
you forgot about pocket pc's and palms that were doing almost everything that iphones do now 5+ years before. granted it didnt have the app store (more like paying for a shortcut)
you also forgot that Mac fans are fantatical fools, and NO you can run virtual pc or windows on a mac and have all the software run. and then dont forget macs now are really pc's (all the same hardware)and that you pay twice as much for that hardware to get a mac os.
so mister rewrite needed you need to get YOUR fud spreading facts varified