IT IS STILL HAPPENING. Tablet sales remain in decline and it is Apple's fault for not polishing the iPad or putting any fresh ribbons on it, according to the company who worked this out.
Strategy Analytics' Q4 2014 report shows a weakening in tablet sales growth and an 11 percent decline against the same period last year.
This fall saw shipments plummet to a barely noticeable 69.9 million units in the last quarter of 2015 and just 224.3 million over the whole year.
The Strategy Analytics Preliminary Global Tablet Shipments and Market Share by Operating System: Q4 2015 is the source of the figures, and it is not all bad news. 2-in-1 tablets and Windows tablets remain resilient, and it is apparently the traditional slate that has slipped. Apple has done the market no favours at all, it seems, and has had a lacklustre time in the shipping department.
"Apple suffered big setbacks this year as a lack of innovation during the last several years caught up with iPad sales. Instead, Apple has focused on its MacBooks, iPhone 6/6+ and Apple Watch releases," said Peter King, research director for tablet and touchscreen at Strategy Analytics.
"The launch of the iPad Pro failed to meet expectations during the quarter. While we see real long-term potential for iPad Pro in the enterprise and verticals, there was not enough demand to move the needle in Q4."
Apple's market share fell by 25 percent over the course of the year, while Samsung took a 17 percent dunk. White box devices currently dominate sales, but even they dropped seven percent in terms of shipments over the period.
Windows Tablet shipments grew by 59 percent over the year, Android fell seven percent and iOS dropped 22 percent. This is becoming something of a trend. µ
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