ENTERPRISES OF ALL SIZES are willingly surrendering their emails to the cloud, according to the analysts at Gartner, and the bulk of them are relying on Microsoft to keep them up in the air and spinning.
The cloud, in case you missed it, is everywhere. Even your nan uploads her photos to the cloud. Cloud email services have been embraced by consumers, but have been welcomed more cautiously in the business world. Until now, that is, according to a new Gartner cloud and email report.
The leading firms in this area are Google and Microsoft. The latter seems to have the edge, perhaps because Microsoft solutions are as entrenched in business as tedious meetings. Google is getting its game together, however, thanks to a mix of improvement and marketing.
"Although it is still early days for cloud email adoption, Microsoft and Google have achieved significant traction among enterprises of different sizes, industries and geographies," said Nikos Drakos, a research vice president at Gartner.
"Companies considering cloud email should question assumptions that public cloud email is not appropriate in their region, size or industry. Our findings suggest that many varied organisations are already using cloud email, and the number is growing rapidly."
Party like it's 1999, because Microsoft has the market locked down and Gartner reckons that it is well in use in industries where regulation is a strong consideration. Google is more obviously installed at more relaxed locations.
"Among public companies using cloud-based email, Microsoft is more popular with larger organisations and has more than an 80 per cent share of companies using cloud email with revenue above $10bn," added Jeffrey Mann, research vice president at Gartner.
"Google's popularity is better among smaller companies, approaching a 50 per cent share of companies with revenue less than $50m."
All this, and more, is available through the Gartner information portal. µ
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