PHOTO UPLOAD SERVICE Twitpic is throwing in the towel in the face of competitive stonewalling by Twitter.
Twitpic-ers have until the end of September to download their content and get it back into their grasp, and Twitpic said that they have only Twitter to blame.
Trademarks and legal action are the source of Twitpic's trouble, and in its blog Twitpic said that its demise began when Twitter's legal department contacted it in a letter.
What a journey! I wouldn't trade it for anything: Twitpic is shutting down, read our blog for more info http://t.co/UrVN9fDkRN— Noah Everett (@noaheverett) September 4, 2014
"This is an unexpected and hard announcement for us to make and we want to lay out what led us to this decision," said Twitpic founder Noah Everett.
"A few weeks ago Twitter contacted our legal demanding that we abandon our trademark application or risk losing access to their API. This came as a shock to us since Twitpic has been around since early 2008, and our trademark application has been in the USPTO since 2009."
Twitpic has laid out its case and admitted that it simply cannot afford to see off a company with the scale of Twitter in court.
"Unfortunately we do not have the resources to fend off a large company like Twitter to maintain our mark which we believe whole heartedly is rightfully ours. Therefore, we have decided to shut down Twitpic," added Everett.
"On a personal note I want to thank you for letting us be a part of your life and helping you share your experiences over the past 6 years, it's truly been an honor. I have learned so much through running Twitpic over the years."
We asked Twitter for its side of this argument, and surprisingly it expressed some sadness at the outcome, which might come as news to Everett.
"We're sad to see Twitpic is shutting down. We encourage developers to build on top of the Twitter service, as Twitpic has done for years, and we made it clear that they could operate using the Twitpic name," said the firm in a statement.
"Of course, we also have to protect our brand, and that includes trademarks tied to the brand." µ
Tags: Social Media