ECO WARRIOR GROUP Greenpeace has heaped praise on Apple and told the rest of the information technology industry that the Cupertino company is making them all look very bad.
Apple is shining a light on a bright green future, according to Greenpeace, while Samsung and pretty much everyone else are taking an alternate route.
The rest of the industry, as in anyone other than Apple, isn't sitting about, blocking out the sun while smoking a cigar made out of tyres, but it isn't doing anything much worth celebrating.
"Apple has shown us a glimpse of a greener future, leading the sector on toxic-free products and starting to address the huge environmental footprint of electronics manufacturing," said Greenpeace UK head of IT Andrew Hatton.
"But the industry still has a long road ahead of it before they're giving customers the level of efficiency and sustainability they are asking for."
A report released by the group ahead of the IFA technology conference, says that while the rest of the market has made some promises the delivery part of the arrangement has not arrived or never been promised at all.
Samsung is criticised for failing to meet "elimination goals for products beyond mobiles" and is said to have joined Dell in "backtracking on previous public phase out commitments".
Newer entrants to the tablet market, Microsoft and Amazon, are slammed as well, the former for pulling out of commitments and the latter for refusing to talk about them in the first place. The report asks the industry to clean up its collective act.
"The innovative electronics industry is perfectly placed to reimagine their manufacturing and marketing processes," added Hatton. "They're designing our future, and we need that future to be a lot cleaner and greener than where we are now."
The report ranks players in the phones, televisions, PCs and tablets categories with "early mover", "follower" or "laggard" tags. Panasonic is ranked as a laggard in all camps. Apple is an early mover in the two categories in which it operates, and is joined by Sony and Nokia in the phone camp.
Apple is the only "early mover", which means pretty green since 2008, in the tablets camp.
It is rather vocal about its green moves, although it declined the opportunity to comment on the report to The INQUIRER. In April it published an advert (above) in which it asked the market to follow it. µ
Plus the cost of ambition as moonshots eat into the coffers
Spoiler alert: it's probably VeriSign
Did we say cuts off? We meant traps them inside their own home