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IFA: Nokia challenges Samsung and Apple with affordable, high-end Lumia 830

The firm's first launch under Microsoft's control
Thu Sep 04 2014, 10:30

BERLIN: NOKIA ANNOUNCED three Lumia smartphones at the IFA trade show in Germany today, the Lumia 830, the Lumia 735 and the Lumia 730 Dual SIM.

Adding to the firm's recently announced models such as the Nokia Lumia 530 and Nokia Lumia 630, the firm's new devices were announced at its first event as part of Microsoft after Redmond bought Nokia's devices division a year ago.

Nokia Lumia 830 Windows Phone in green and orange with 10MP camera

Nokia said that the Lumia 830 will take on rivals Samsung and Apple by offering "premium features" at an affordable price. It's the firm's "thinnest and lightest" high-end Windows Phone yet, priced at just €330, or around £300, and boasts a 10MP Pureview camera in a 8.5mm thin chassis.

"We're going to challenge Apple and Samsung by offering a premium service with Lumia's first affordable flagship," said Nokia CVP of mobile device sales Chris Weber at the event in Berlin on Thursday.

Nokia challenges Samsung and Apple with affordable high-end Lumia 830

Powered by a quad-core Qualcomm Snapdragon 400 processor, the Lumia 830 weighs 150g. Nokia said its new smartphone's performance is "either better or on par" with its Samsung flagship equivalent, without naming which smartphone it was referring to.

Running Windows phone 8.1 and pre-loaded with Microsoft Office for productivity, Onedrive for cloud storage, and the Cortana voice control app "for markets it's available in", the Lumia 830 brings what "users liked in the flagship Lumia 930 but in a slimmer design".

The Nokia Lumia 830's snapper touts a Pureview 10MP imaging sensor, which Weber said is the thinnest optic image stabilisation module yet and thus is responsible for the Lumia 830's thin, sleek design.

Wireless charging is also integrated into the Lumia 830, and Nokia has announced a new accessory alongside it, the second generation wireless charging plate. The device charges a wireless phone via NFC so when users tap their phone on it, they can customise notifications via the plate's lighting feature. They can then choose between different blinking patterns.

The plate requires Windows Phone 8.1 and will be available in green, orange and white to match the convers of the 830.

The Lumia 830 will start shipping globally this month, Nokia said. Check back to The INQUIRER soon for a closer look at the Nokia Lumia 830 and 730 in our hands-on reviews.

Nokia Lumia 730 selfie handset with Windows Phone 8.1

Nokia also announced the Lumia 735 and the Lumia 730 Dual SIM at the event at IFA today.

The Nokia Lumia 735 and Lumia 730 Dual SIM are designed to allow users to take a better selfie via a wider angle front-facing camera lens. The firm has even announced a selfie app alongside the devices.

The Lumia 735 has 4G LTE connectivity and is priced at €219. The Lumia 730 Dual SIM will cost €199 but has only 3G connectivity.

Both devices are powered by a 1.2GHz Qualcomm Snapdragon processor and have a 4.7in HD display with a 6.7MP rear camera. They come in green, orange, green, grey and white colour options, and go on sale globally beginning this month. µ 


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