PATIENT PHONE PUNTERS are already queuing up outside shops to buy an iPhone 6, despite Apple not actually having announced the handset yet.
To be fair to the queuers, they might as well have started sitting outside shops since the last iPhone was released. The fact that they did not, and chose to stay out of the way of an Apple hungry news media for so long, is to their credit.
Now they are there they have some five days or so to answer questions about what they are doing and why they are doing it.
US broadcaster CNBC was one of the first to shine a light on the people that sit outdoors and anticipate the joyful epiphany they will experience once Apple announces the phone and it actually goes on sale.
Anyway, while they are there they have time to fill, and they are filling their time explaining why they are sat in New York City on deckchairs with makeshift tents.
Some of the guys are promoting something, some are selling their time and some, well some are presumably just Apple fans.
One of the people lining up, Brian Ceballo, told CNBC, "We wanted to beat the record, which had been 18 days."
Jason and Moon Ray have paid for their place, according to the report, and one regular at this kind of thing, Robert Samuel, is trying to work out how much he will charge well-heeled punters for his cold evenings.
Apple has an announcement set for next week. It is likely, but not confirmed, that the firm will announce an iPhone 6 then. µ
New site is 'hosted on multiple cloud servers to prevent blockade'
The new Robot Wars strikes the perfect balance between nostalgia and cutting edge
Favourite in bidding war scoops the prize and will boost profile in online ads
3D stacking to take over when transistors can't be shrunk any further