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IFA: Asus challenges Samsung and LG in Android Wear market with £199 Zenwatch

Also reveals the Memopad 7 and Zenbook UX305
Wed Sep 03 2014, 14:04

BERLIN: ASUS HAS ANNOUNCED its first wearable device, the Zenwatch smartwatch, to challenge Samsung's Gear S and LG's G Watch R.

Costing just £199, the Asus Zenwatch was revealed on stage at the IFA trade show in Berlin on Wednesday, and we have to say that it looks rather similar in style to Samsung's Gear line of smartwatches due to its stainless steel, square face design.

 IFA - Asus enters wearables market with 199 Euro ZenWatch

The Asus Zenwwatch is powered by Google's Android Wear operating system (OS) overlaid with Asus' Zen UI skin and will pair with a smartphone running Android 4.3 or higher over Bluetooth.

"You'll always be connected to everything that matters in your life, due to [the Zenwatch's] functionality," Asus VP Mitch Yang said at the firm's IFA press conference, demonstrating the Zenwatch's smart "tap tap" feature as an example, which enables a "find my phone" feature by sending a signal to the attached device in case you lose it.

Embedded in the Zenwatch's stainless steel frame is a 2.5in rectangular curved glass display, which Asus said is controlled via "one easy swipe" to open the main menu.

Asus unveils Zenwatch at IFA

Asus hasn't announced any release dates for the Zenwatch yet, but we'll be sure to keep you updated as soon as we know.

Alongside the Zenwatch, Asus also unveiled the Memopad 7 and an update to the Zenbook line of notebooks, the Zenbook UX305.

Touted as the "world's thinnest 13in QHD+ laptop", the Zenbook UX305 measures just 12.3mm thin andboasts a 3K display with 3200x1800 resolution that delivers a pixel density of 267ppi.

Driven by Intel's latest Core M processor that was previewed at Computex earlier this year, the Zenbook UX305 laptop will also come with 128GB or 256GB SSD drive storage options. However, pricing and availability are yet to be announced.

Asus unveils Memopad 7 at IFA

The Memopad 7 is an overhauled version of the firm's budget Memopad range and aimed at the style conscious, apparently, due to the fashion sector's influence.

With a design that claims to be 50 percent stronger than previous plastic versions due to its "duraunium" construction that is, we assume, Asus' name for durable aluminium, the Memopad 7 boasts a 1920x1200 resolution touchscreen display.

It's also powered by a 64-bit quad-core Intel Atom processor running Android 4.4 Kitkat. Expect to be able to pick up the Memopad 7 from John Lewis in black, gold or red for £179.99 some time in quarter four this year. µ


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