GOOGLE HAS UNVEILED what it describes as the "second act" of its enterprise cloud products and services.
Google for Work replaces Google Enterprise as the banner under which the company offers its suite of software products and services, from Google Apps and Drive through Android, to the enterprise market.
In addition to the traditional Google Apps covering collaboration and email, Google for Work will also concentrate on complete systems in the cloud, with app deployment, virtual machines and big data.
Google's search engine can be refined to become an internal database of contacts, documents and information, while Google Maps Pro offers visualisations and real time location services.
Notably, the new Google for Work offering also encompasses hardware, with businesses being encouraged to embrace the Android mobile operating system and Chrome OS for laptops and desktops as the firm attempts to show businesses how they can break free from Microsoft altogether.
In announcing the service, Google's executive chairman Eric Schmidt said, "We never set out to create a traditional 'enterprise' business - we wanted to create a new way of doing work. So the time has come for our name to catch up with our ambition.
"As of today, what was called Google Enterprise is now, simply, Google for Work. When we use the tools that make our lives easier - Google Apps, Maps, Search, Chrome, Android, Cloud Platform and more - work gets better. And that's what we're working on - the best of Google, now for work."
The Enterprise marketplace has become a battleground for the major players in recent weeks, with Box and Dropbox both announcing enhancements to their professional services for Android over the last fortnight.
Red faces have appeared at Microsoft, however, after it was revealed that the company's Onedrive cloud storage has been mangling files. µ
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