APPLE HAS REVEALED a list of reasons why it rejects some software apps from its iTunes App Store.
The firm is usually mute about such decisions, but has posted a webpage called Common App Rejections that developers can refer to before they build their apps and submit them to Apple. Included on the page is a list of the top 10 reasons for rejection in just one week, and they are rather uncontroversial.
"Before you develop your app, it's important to become familiar with the technical, content, and design criteria that we use to review all apps," the firm said in the note.
"We've highlighted some of the most common issues that cause apps to get rejected to help you better prepare your apps before submitting them for review."
Apparently some developers are submitting their content to Apple while it is still suffering from bugs and crashes. This is considered a bad idea.
Apple recommends that developers submit working apps, and ones that are complete with no placeholder content or broken links. Developers must also provide their contact information.
The firm said that each developer must be straight about their app and what it does and what it actually looks like. They should provide Apple with representative information and accurate screenshots. It should also have some "lasting value", and we take this to mean that it should not be crap.
Supporting this list is a top 10 list of reasons for denial. Apple denied space to apps that did not provide enough information the most often. In second place were apps that were buggy, and last on the list are apps described as either a trial, a test or a beta.
In a blog post the firm said that the apps did not meet expectations and it apologised for putting them in its users' way.
"We strive to give our worldwide customer base easy access to amazing app experiences while keeping developer friction to a minimum. From time to time this process slips out of sync and we need to recalibrate," it said.
"Every app store finds its own balance between app quality and choice, which in turn opens the door to people trying to game the system with misleading titles or descriptions."
Microsoft said that it has removed 1,500 crap apps "so far". µ
Plus the cost of ambition as moonshots eat into the coffers
Spoiler alert: it's probably VeriSign
Did we say cuts off? We meant traps them inside their own home