Apple announced Healthkit in June as a hub that collects data from third-party health apps, such as a user's blood pressure, heart rate, diet and exorcise. However, with Apple spilling few details about the service at its WWDC unveiling, Healthkit quickly drew concerns about security and user privacy.
The new rules, seen by The Guardian, tell developers that they must not hand over user data to advertisers, with Apple warning that they "must not sell an end-user's health information collected through the Healthkit APIs to advertising platforms, data brokers or information resellers."
However, the rules add that developers can share their data with "third parties for medical research purposes" as long as they get the user's consent. This comes despite recent revelations that it is medical professionals who are stopping the Internet of Things from reaching its full potential.
"You and your application may not use the Healthkit APIs, or any information obtained through the Healthkit APIs, for any purpose other than providing health and/or fitness services in connection with your application ([for examply,] not for serving advertising)."
Apple likely will give us a closer look at Healthkit's capabilities next week, with the firm having sent out invitations for an upcoming launch event on 9 September. There, the firm is also expected to debut the iPhone 6 and its first wearable, which likely will tie in with the health features of iOS 8. µ