TAIWANESE PHONE MAKER HTC has updated its affordable Desire range by announcing the HTC Desire 510, a mid-range successor to the Desire 500 with a larger screen and 4G LTE connectivity.
Set to be somewhat cheaper than its predecessor, the Desire 500 that the firm brought to the UK last November at an initial price of £180, the HTC Desire 510 features a 4.7in 480x854 resolution display with a pixel density of 208ppi, a quad-core 1.2GHz Qualcomm Snapdragon 410 system on a chip (SoC) 64-bit capable processor and Google's Android 4.4.2 Kitkat mobile operating system. The handset has the firm's HTC Sense user interface skin that features the firm's Blinkfeed social media and news stream homescreen.
HTC's mid-range Desire handsets don't offer the premium hardware features of the company's far more expensive HTC One smartphones, so the Desire 510 has a standard 5MP rear-facing image sensor rather than an Ultrapixel camera and lacks the firm's Boomsound technology. Still, there's a VGA front camera, 1GB of RAM, 8GB of internal storage expandable up to 128GB via microSD card, and a 2,100mAh battery that's larger than the 1,800mAh battery in the Desire 500. Connectivity includes 802.11b/g/n WiFi, Bluetooth, DLNA, and most notably 4G LTE in addition to 2G/3G.
HTC CEO Peter Chou said, "The industry has been talking about the 4G effect for so long now that it’s easy to forget that only a small selection of top-end devices are taking advantage of the technology.
"Owning the latest and greatest technology shouldn’t be reserved for those with the highest budgets. People today should expect their smartphones to double as mobile entertainment hubs. This means ensuring that they’re fully loaded with the latest movies, TV shows and albums, by taking advantage of the super-fast network speeds available. The HTC Desire 510 does this and more, making it the perfect mobile media device."
HTC said that the Desire 510 will be available in the UK from September in black, blue, grey and white models, priced at £149 SIM-free. µ
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