GOOGLE HAS ACQUIRED a graphics rendering company called Zync Render, giving itself a little bit of Hollywood.
Zync Render has done special effects graphics work on media titles like Star Trek Into Darkness and Looper, and Google is not afraid to let us know about it.
It added that the purchase brings a little Hollywood shine, or an "in-house rendering farm" to the Google campus, and that it will be able to offer this capability to others.
"Today we are announcing that Zync Render, the visual effects cloud rendering technology behind Star Trek Into Darkness and Looper, is joining the Google Cloud Platform team," Google said.
"Creating amazing special effects requires a skilled team of visual artists and designers, backed by a highly powerful infrastructure to render scenes. Many studios, however, don't have the resources or desire to create an in-house rendering farm, or they need to burst past their existing capacity."
The benevolent burghers of Google are ready to step in and help these studios render their special effects for your enjoyment, and the firm will roll the technology into its wider cloud platform and offer it on a pay for what you need basis.
"Together Zync + Cloud Platform will offer studios the rendering performance and capacity they need, while helping them manage costs. For example, with per-minute billing studios aren't trapped into paying for unused capacity when their rendering needs don't fit in perfect hour increments," Google added.
"We're excited they're joining us. We'll have more details to share in the coming months - stay tuned!"
Zync Render said that it has created a user friendly cloud environment over its five-year history. It added that this is affordable and elastic already and will be boosted when paired with the "scale and reliability" of Google. It too is excited.
"Yes, we are excited, and yes, great things are coming. But we most especially want to thank our customers, our partners in the VFX software industry, and our phenomenal team for getting us to where we are today," it said in a splash on its homepage.
"Our service will be back and better than ever on Google Cloud Platform." µ
Plus the cost of ambition as moonshots eat into the coffers
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Did we say cuts off? We meant traps them inside their own home