FACEBOOK IS CLAMPING DOWN on click bait to clean up the news feeds that its billions of users consume.
Facebook research scientist Khalid El-Arini and product specialist Joyce Tang told readers that the social network has had enough of junk posts that tease users with a little information and then disappoint in the reading.
"Today we're announcing some improvements to News Feed to help people find the posts and links from publishers that are most interesting and relevant, and to continue to weed out stories that people frequently tell us are spammy and that they don't want to see," the two said in the blog post.
"We're making two updates, the first to reduce click-baiting headlines, and the second to help people see links shared on Facebook in the best format."
While publishers like to send out cheeky lures to readers, the readers prefer to read something informative, according to the firm. It polled its members, who told it that in the main they prefer news feed items with headlines that actually tell a story rather than just hint at something. You know the kind: 'You'll never believe who punched a 13-year-old girl and tried to drown a puppy'.
"80 percent of the time people preferred headlines that helped them decide if they wanted to read the full article before they had to click through," they added.
"Over time, stories with 'click-bait' headlines can drown out content from friends and [facebook] pages that people really care about."
Facebook will study how people interact with content outside its website and will deem anything that people do not linger on, or express a liking for, as being of low quality. µ
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