VIRGIN MEDIA will hike prices for its broadband-only customers from October, with its tariffs set to increase by £1.50.
Virgin Media confirmed the price increase to The INQUIRER, saying that those who signed up to a broadband-only contract before May 2014 will see a £1.50 per month price increase from October, following the £2.50 per month increase that the firm introduced last year.
While it has yet to explain the reason for the increase, the firm did boast that it offers the fastest broadband speeds in the UK, with its entry-level package offering speeds twice as fast as the UK average, and that it is the only internet service provider to offer a broadband-only package.
Still, Virgin Media said that if customers are aghast at the monthly price hike they will be able to cancel their contract free of charge, thanks to the new rule imposed by Ofcom at the beginning of the year.
This rule specifies that telecoms firms must give at least one month's notice if they change the agreed monthly subscription price, and must allow customers to leave without penalty if they decide that they don't want to pay it.
Virgin Media director of Broadband Joe Lathan said, "As part of a review of our services, we are changing the price of taking just broadband from us.
"Virgin Media is the only major provider able to supply broadband without a phone line because of our unique cable network and so we remain unbeatable value for money."