UK TV BROADCASTER Sky is trying to lure punters away from streaming video services like Netflix by mimicking them with its own recommendations feature.
The feature arrives as part of Sky's Electronic Programme Guide (EPG) update, which the firm is rolling out to its customers' set-top boxes from today.
Not unlike Netflix, Sky+ will soon offer personal recommendations to users once the update has been installed. For example, if a customer has watched The Following, Sky might suggest that Hannibal and Luther should be next on the viewing agenda.
Sky director of TV Products Luke Bradley-Jones said, "We know customers love the new Homepage as it puts catch-up, box sets and movies at the heart of their TV viewing.
"That's why we're introducing even more features to help discover more TV they really want to watch. Get recommendations for shows we think you'll enjoy based on your recordings."
Smart Series Link is also included in the update, a feature that means your Sky box will remember to record all future episodes of a show.
"Never miss a returning season ever again with Smart Series Link," Bradley-Jones added. "It's all part of our commitment to make Sky+ the ultimate entertainment experience."
That's not all Sky's EPG update has on offer. DVD Cover art is also included and will appear in the Sky Movies and Sky Store sections, while a new Sports homepage will be introduced to the Sky website.
There are also combined HD and SD downloading options, simplified card pairing and HDMI One Touch, which will allow your Sky remote to wake your TV and Sky+ HD box from standby.
The release of this update comes just weeks after Sky released a Now TV app for the Xbox One, which coincided with Sky Go becoming a paid-for service on the games console. µ
Next-gen devices enabled by integrating novel materials on silicon
Plus there's a new way to read comics in town
Find out which six games have most impressed us so far this year
Video shows off upcoming handset in Rose Gold compared to iPhone 6S predecessor