GOOGLE'S LONG-RUMOURED Youtube music service reportedly will launch as "Youtube Music Key," a streaming service with more than 20 million songs.
Android Police has the scoop, and claims that Youtube Music Key will offer ad-free and offline playback for songs and videos and an audio-only user interface for background listening.
Google seems to have ramped up its plans for the service recently, having added "over 20 million high-quality tracks - complete albums, organised into artist discographies" specifically for Music Key.
Unlike competitors such as Spotify, Google's video streaming service will offer users content not available elsewhere - such as concert footage, cover songs and remixes. Like Spotify, however, Youtube Music Key will make suggestions for what to watch/listen to based on the other things you watch and listen to on YouTube, a feature that likely will make use of Google's recent Songza acqusition.
Google reportedly will offer a 30-day free trial of Youtube Key Music, after which the service will cost $9.99, or likely £9.99 in the UK. The service is expected to tie-in with Google's existing Play Music All Access streaming service, which reportedly will be renamed Google Play Music Key.
The service will be available through a web browser on a computer as well as through smartphones, tablets and Google's Chromecast streaming media stick.
It's not yet clear when Youtube Music Key will make its debut, but leaked screenshots suggest that it likely will arrive sooner rather than later.
The service's arrival might not go down well with all, however. Earlier this year, it was reported that Google has threatened to block a number of independent record labels from Youtube for refusing to sign up to its new terms and conditions ahead of the launch of its music streaming service.
Google declined to comment on the speculation. µ
Plus the cost of ambition as moonshots eat into the coffers
Spoiler alert: it's probably VeriSign
Did we say cuts off? We meant traps them inside their own home