If the good guy gets the girl, it's rated PG; if the bad guy gets the girl, it's rated R; and if everybody gets the girl, it's rated X - Kirk Douglas
MICROSOFT'S WINDOWS PHONE mobile operating system saw its market share fall by almost 10 percent in the second quarter, IDC's latest figures show, as sales of Lumia smartphones seemingly start to dry up.
IDC has released figures that depict the mobile phone market in the second quarter. Typically, Android leads the way with an 84.7 percent majority of the market, a substaintial increase compared to the 79.6 percent share it had this time last year. Apple's iOS has seen a 12.7 percent decrease in market share, but is still clinging to 11.7 percent of the market.
While Android and iOS continue to dominate, Windows Phone is starting to lose ground, with its market share shrinking 9.4 percent in the second quarter from 3.4 percent, to 2.5 percent. This doesn't come as much of a surprise, however, with Microsoft having revealed sales of 5.8 million Lumia devices during its latest earnings, a 21 percent decline year on year.
IDC senior research manager Melissa Chau said, "With many of its OEM partners focusing on the sub-$200 segments, Android has been reaping huge gains within emerging markets.
"It's been an incredible upward slog for other OS players - Windows Phone has been around since 2010 but has yet to break the [five] percent share mark.
"The biggest stumbling block is around getting enough partnerships in play – not just phone manufacturers but also developers, many of which are smaller outfits looking to minimise development efforts by sticking to the two big ecosystems."
Microsoft can perhaps take solace from IDC's figures for Blackberry, which show that the Canadian phonemaker now has 1.5 percent market share, down 78 percent year on year. µ
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