APPLE CEO Tim Cook has given himself a cold dunking in support of the ALS Ice Bucket campaign, and has asked recently appointed colleague Dr Dre to follow suit.
The ice bucket campaign is designed to raise funds to dealing with amyotrophic lateral sclerosis, or Lou Gehrig's Disease. While it has already soaked some CEOs, there is still room for others to follow suit.
At Apple CEO Tim Cook and salesman Phil Schiller have both covered themselves in cold water and charitable good feeling, and each has shared a video of their experience. If you have always wondered what CEOs look like when they are wet then this is your lucky week.
News site 9-5 Mac has a copy of the video and it says that it was taken at something called Beer Bash, which is the kind of do that we would all like to be invited to. There is a lot of whooping from the crowd, many of whom may even have recognised Cook.
According to the Verge website Cook was challenged by Schiller, potentially after a lengthy meeting with Apple's PR people, and Cook passed the challenge onto hip hopper Dr Dre, musician Michael Franti, and fellow board member Bob Iger.
Earlier this week Satya Nadella and Mark Zuckerberg each poured cold water over themselves in order to avoid making donations to a charity.
The "ice bucket campaign" is spreading, and people are called out by name and asked to join in. Anyone that does not is expected to donate to the charity. We like to hope that billionaires are taking both options and not just getting wetter than ever.
"Yesterday, Governor Chris Christie challenged me to do the ALS Ice Bucket Challenge. I accepted his challenge, and now I'm challenging Bill Gates, Sheryl Sandberg and Reed Hastings next," said Mark Zuckerberg in an online post accompanying the video of his solo wet t-shirt festival.
"You guys have 24 hours to complete the challenge or you have to donate to the ALS foundation - or both."
It is unclear at the moment whether Gates, Sandberg and Hastings are standing near assistants with buckets of arctic refreshment.
Microsoft already has a damp executive thanks to the challenge, and that is CEO Satya Nadella.
Nadella threw himself into the ice bucket challenge and pulled together a group of people to stand around and celebrate his wetness. Microsoft has penned a long blog post about it, and challenges have been issued.
"Now, let me take this opportunity to challenge Jeff Bezos and Larry Page to take their own ice bucket challenge," said Nadella. "And let me tell you again from personal experience, it's better to have your head in the clouds than under a bucket of ice." µ
Plus the cost of ambition as moonshots eat into the coffers
Spoiler alert: it's probably VeriSign
Did we say cuts off? We meant traps them inside their own home