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Android smartphone firm Oneplus punts with sexist campaign

Then reconsiders
Wed Aug 13 2014, 16:04

ANDROID HARDWARE FIRM Oneplus has apparently pulled a promotional campaign designed to encourage female engagement because it was pretty inappropriate.

Modern technology companies are attempting to be more inclusive. Admittedly they all have dreadful male to female staff ratios, but they are trying to be less obviously exclusive.

Not so upstart Android phone provider Oneplus though, which briefly made an attempt to redress the balance of power back toward male domination.

The campaign, which has now disappeared saved for cached versions, asked ladies to submit photographs that a panel, presumably mostly made up of men, could judge.

"As we close in on the 200K mark for the number of registered forum users, Oneplus wants to give a shout out to the few but beautiful female fans in our community with our Ladies First contest," it said.

"In true gentlemen fashion and because chivalry is not dead, we are giving the lovely ladies of Oneplus a chance to skip the invite line and introduce themselves to us."

The competition was only open to ladies, and they were asked to draw the Oneplus logo, to prove it was them, and include it in some sort of selfie photo.

The nicest looking ladies would be rewarded with a T-shirt and an invitation to buy a phone, while voters would have the opportunity to judge the ladies based on their appearance. This kind of competition was popular once, but has rather fallen out of favour in the last couple of decades.

The forum post that introduced it has since been removed. We have asked Oneplus what happened to the competition, and whether it has an explanation for the missing forum post. µ


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