SOFTWARE HOUSE Microsoft has released an app that people can use to stay up to date with the movements and machinations of tabloid celebrities.
Celebrities are great. Their skin, money and possessions set them apart from the rest of the slobs on the planet, and some of the most talented ones have managed to build million dollar businesses just by having, or being, large arses.
Microsoft has cottoned on to this and created an app called Snipp3t. Snipp3t, and we must try to get past its name, is a celebrity news feed, and the world certainly needs more of those, that culls information from social networks. Microsoft appears to have a very particular audience in mind.
"Snipp3t (pronounced "Snippet") is a Celebrity News app that snips everything you want to know about your favorite celebrities from all over the web and puts it in one place," it says in its introduction to the app in its listing on the Apple iTunes Store.
"Subscribe to your favorite celebrity with one click, and the hottest stories about them will show up in your personalized stream of headlines."
While the INQUIRER would prefer to adopt an app that strips social media nonsense about nonsensical celebrities out of its line of sight - we volunteer St0ppit as a title - it acknowledges that this preference is not universally shared and many people follow social media accounts that just spew out photos and vapid statements.
Column inchers like Kim Kardashian can have over 22 million followers and enough interest in their activities to justify the publishing of a book of selfies.
Celebrity fans are apparently embracing the Microsoft app, and at least one has put finger to keyboard to post this glowing feedback, "Beautiful UI, very convenient to track celebrity updates."
We have asked Microsoft for more information on Snipp3t and are awaiting a response. We expect that the Redmond PR machine is busying itself trying to find out what Daniel Day Lewis had for breakfast, so we will give it some time. µ