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Microsoft resumes 'Mac vs PC' rivalry in Surface Pro 3 adverts

Claims its tablet outperforms Apple's Macbook Air
Mon Aug 11 2014, 10:33
Microsoft Surface Pro 3 with Type Cover and stylus

MICROSOFT HAS RESTARTED its "Mac vs PC" advertising campaign against Apple in a series of adverts for the Surface Pro 3.

Microsoft has released a trio of adverts for its Surface Pro 3 tablet, each which tries to show that the device outperforms Apple's Macbook Air laptop.

The first of the three adverts is called "Crowded", and focuses on how the Surface Pro 3 is, according to Microsoft, both a tablet and a laptop, unlike Apple's offering.

The Macbook Air owner in the advert claims that his so-called friends' Surface Pro 3 can't match the power of his laptop, but his claims are quickly refuted, before his lack of a touchscreen and stylus support are mocked. The Macbook Air owner then sobs, "I have a lot of stuff to carry," while the Surface Pro 3 owner concludes the advert by proclaiming, "You are more powerful than you think," mimicking Apple's recent "Powerful" ads for the iPhone 5S.

The next advert is called "Head to Head", and while lacking the annoying narration, still takes a swipe at the Macbook Air by downplaying its specifications compared to those of the Surface Pro 3. While the two devices feature the same 128GB of internal storage and 4GB of RAM, Microsoft claims that its Surface Pro 3 trumps its competitor thanks to - once again - its touchscreen, stylus support and detachable keyboard.

The final advert, called "Power", reworks the same arguements into yet another 30-second clip. In this clip, the clearly clueless Macbook Air owner appears bemused by Adobe Photoshop running on a Surface Pro 3, and the fact that it has ports including USB ports and a mini Displayport.

"So, you're saying it does more than my Mac," he says, stupidly, before his cocky Surface Pro 3 owning friend responds, "Well, technically, you said it."

Microsoft's Surface Pro 3 will be available in the UK from 28 August, with the most expensive model priced higher than the cost of two Macbook Air laptops. µ

 

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