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Facebook cracks down on developers with ban on incentivised Page Likes

Social network also gets strict about in-app purchases
Fri Aug 08 2014, 14:29
Facebook Like button on a keyboard

SOCIAL NETWORK Facebook is cracking down on developers with a ban on incentivised Page Likes and a strict policy on in-app purchases.

Facebook has updated its Platform Policies under "games" to include more stringent rules, and is giving developers until 5 November of this year to comply with them.

The first of its new rules is a ban on incentivised likes - which means that developers making games for Facebook can no longer lure players with the promise of "free virtual coins" for a "Like" of its Page, for example.

Facebook's updated policy reads, "You must not incentivise people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page.

"It remains acceptable to incentivise people to login to your app, checkin at a place or enter a promotion on your app's Page. To ensure quality connections and help businesses reach the people who matter to them, we want people to like Pages because they want to connect and hear from the business, not because of artificial incentives. We believe this update will benefit people and advertisers alike."

The social network is also cracking the whip on in-app purchases, and has told developers that, going forward, they must give people a clear warning that they might end up spending cash on virtual crap.

"Games which include mandatory or optional in-app charges must now disclose this in their app's description, either on Facebook or other platforms it supports," the updated terms read. "This is to give people a clear indication that your game may charge people during gameplay."

This move comes after Facebook announced plans to crack down on the amount of third-party app spam in the News Feed, banning developers apps' from posting without user permission. µ

 

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