UK INTERNET SERVICE PROVIDER Virgin Media has announced plans to expand its fibre network across East London, bring speeds as high as 152Mbps to an additional 100,000 homes.
Virgin Media is touting the expansion as "the largest in its history" and has boasted that work is already underway to connect 100,000 East London homes to its fibre broadband network. The operator said that work has already started in Bethnal Green, Isle of Dogs, Newham and West Ham. Homes in Stratford, Poplar, Stepney, Bow and East Ham will follow.
Virgin Media CEO Tom Mockridge said, "Extending our network into East London means 100,000 more homes will benefit from the UK's fastest most widely available broadband for the first time.
"This is a significant investment for Virgin Media and our largest, single network expansion project to date. We are very proud to be supercharging East London, helping thousands of people make the most of the UK's exciting digital future."
London Mayor Boris Johnson applauded the rollout, saying, "London is earning a reputation for being the tech capital of Europe and that is why we need to ensure every Londoner is able to access superfast broadband services.
"It has become a utility that every Londoner expects and this latest expansion is a further welcome step towards making that aim a reality."
The announcement was made along with Virgin Media's report of second quarter financial results, which showed an increase in cable coverage, with over 12.54 million homes passed, up from 12.49 million in the same period last year.
The firm said that its user base grew from 4.879 million to 4.912 million customers, which helped the company increase its revenue for the quarter by three percent to £1.05bn. µ